Full Stack Engineer

Job Title:

Full Stack Engineer Location:

Full-Time, Remote Working Hours:

US Hours - EST

About the Role

Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency. They are looking for a

hands-on Full Stack Engineer with proven experience in marketing/ad tech environments

to build and scale internal systems that directly support campaign performance and revenue operations. This is a

builder role , not a strategy-only position. You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across

ad platforms, tracking systems, and CRM-driven pipelines . You'll work closely with leadership, media buyers, and operators to turn ideas into

production-ready systems that directly impact campaign performance and lead conversion .

Key Responsibilities

1. Internal Tool Development (Primary Focus)

Build and deploy internal tools using

Next.js, React, and Python Develop

marketing dashboards, reporting systems, and operational tools Replace manual workflows with scalable, automated solutions

2. Marketing Data, Tracking & Attribution (Core Focus)

Implement and optimize

Meta Pixel and Conversion API (CAPI) Ensure accurate

event tracking, deduplication, and attribution Build pipelines connecting

ad platforms → backend systems → dashboards Develop reporting systems that enable

campaign optimization (ROAS, CPL, conversion quality)

3. AI Integration in Marketing Workflows

Apply AI to real marketing use cases such as: Ad copy and creative generation Lead scoring and qualification Campaign insights and reporting automation Work with APIs such as

OpenAI and similar AI platforms Build AI systems embedded into

live marketing and operational workflows

4. CRM & Lead Lifecycle Automation (Critical)

Integrate and automate CRM systems such as

GoHighLevel, Close CRM, HubSpot, or similar Build systems connecting

lead capture → CRM → follow-ups → conversion tracking Implement automations including

lead routing, pipeline management, and conversion syncing (offline events/CAPI) Ensure

data consistency between ad platforms and CRM outcomes

5. Rapid Execution & Iteration

Ship quickly, test, and iterate based on real campaign data Collaborate with media buyers to solve

campaign and operational bottlenecks Continuously improve systems that impact

marketing performance and efficiency

Requirements (Non-Negotiable)

4–6+ years of hands-on software engineering experience Strong full-stack skills ( React / Next.js + Python ) Proven experience building and deploying

production-level tools and systems Experience working with

APIs, webhooks, and automation systems Active use of AI tools in day-to-day work Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred) Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance) Hands-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar) Including

lead capture, routing, pipeline management, and conversion tracking Experience connecting

ad platforms with CRM systems for attribution and reporting Builder mindset with a strong bias toward execution

Nice to Have

Experience working in a

performance marketing agency environment Familiarity with

paid media metrics (ROAS, CPL, CAC, conversion rates) Experience with tools like

Zapier, Make, or similar automation platforms Understanding of

data pipelines and attribution challenges (e.g., iOS/privacy changes)

What Success Looks Like

Internal tools actively used by media buyers and operators Reduced manual work across campaign and CRM workflows Accurate and reliable

tracking and attribution across systems Faster execution of campaigns and reporting AI-driven systems improving

lead quality, conversion rates, and efficiency

Interview Process

Initial Phone Screen Video Interview with Pavago Recruiter Client Interview Offer & Background Verification