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Experience with Adobe Experience, Adobe Campaign (V7/V8) or similar Oracle Eloqua, IBM Unica, Marketo or Pardot ~ Excellent written and verbal communication skills in English ~ In-depth understanding of organizational data flow and its use in management decision-making Adobe campaign business practitioner certification. Consult and Support in building HTML emails according to the provided creative. Intermediate Knowledge of SQL and relational database concepts. Build, execute, and deliver accurate audience data for assigned campaigns using Adobe Campaign. Perform data analysis on audience, create waterfall, trigger test emails Create new campaign workflow and support existing campaign workflows for channels such as Email, SMS, Push. Responsible for day-to-day execution and automation of workflows within Adobe Campaign. Lead team of marketing specialist supporting development and implementation of marketing campaigns. Gather requirements from business stakeholders on audience, content and rules for ongoing campaign initiatives. Elicit requirements accurately interpret for end-to-end process Analysis, Design, Development, QA and UAT. Lead the solutioning, development, implementation and reporting of digital marketing campaigns. Conducting analysis and design waterfall and audience reports. Assisting in ensuring compliance of digital marketing initiatives with all regulations, policies and procedures. Support the campaigns in terms of production monitoring, investigations and troubleshooting. Train and coach users and team members on adobe campaign workflows. At Capgemini Engineering we're always looking ahead. We reimagine possibilities, and we innovate with technology to bring ideas to life. We offer game-changing programs to accelerate the growth of our people and the development of their expertise. Career path, trainings and real growth opportunities Engaging and challenging projects. Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. With its strong 50-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.
