E-Commerce Marketing Manager

hace 3 semanas

Ciudad de México Levi Strauss & Co. A tiempo completo

E-Commerce Marketing Manager page is loaded E-Commerce Marketing Manager Apply locations Office, Mexico, D.F., Mexico time type Full time posted on Posted 19 Days Ago job requisition id R-0116418 JOB DESCRIPTION

As the LATAM E-Comm Marketing Manager, you'll play a pivotal role in driving the brand's e-commerce success across the diverse and dynamic markets of Latin America with primary focus on MEXICO. You'll be a strategic thinker and a hands-on doer, passionate about crafting data-driven marketing campaigns that resonate with our LATAM audience and fuel online sales growth.

  • Develop and execute comprehensive e-commerce marketing strategies tailored to specific LATAM markets (primarily MEXICO), considering cultural nuances and consumer preferences.
  • Manage the LATAM e-commerce marketing budget, allocating resources effectively to maximize campaign ROI.
  • Oversee all aspects of online marketing channels, including paid advertising (search, social, display), organic search optimization (SEO), email marketing, and establish a strong partnership with the PR and influencer marketing function.
  • Collaborate with cross-functional teams (product, merchandising, sales, wholesale ad retail) to ensure seamless online customer journeys and brand consistency.
  • Analyze e-commerce data and campaign performance to identify areas for improvement and optimization.
  • Stay ahead of the curve on e-commerce trends and best practices in the LATAM region, proposing innovative marketing initiatives to drive engagement and sales.
  • Manage relationships with key e-commerce commercial partners and marketplaces in MEXICO and provide direction for the rest of the LATAM markets.
  • Develop and maintain strong relationships with internal stakeholders, providing regular updates, insights on e-commerce performance and the development of action plans to capitalize on business opportunities.
  • Minimum 4-5 years of experience in e-commerce marketing, preferably within the fashion or retail industry.
  • Proven track record of success in developing and executing data-driven marketing campaigns that deliver measurable results.
  • Strong understanding of the MEXICO & LATAM e-commerce landscape and cultural diversity of the region.
  • Fluency in Spanish and English (Portuguese a plus).
  • Excellent analytical and problem-solving skills.
  • Strong communication, collaboration, and organizational skills.
  • Passion for denim and the brand's values.
  • Leadership skills and team mentoring & development.
  • Understanding of the wholesale ecosystem is preferable.
  • Project & Budget management. 
  • Sense of practicality & flexibility to manage multiple projects.
  • Digital & Social media tools management
LOCATION Mexico, D.F., Mexico FULL TIME/PART TIME Full time Current LS&Co Employees, apply via your Workday account. #J-18808-Ljbffr

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