Senior Strategist

About Alpenglo Digital Alpenglo is a specialized consultancy delivering AI-accelerated GTM diligence and value creation for Private Equity–backed companies. We help PE firms identify revenue acceleration levers, reduce CAC, improve GTM efficiency, and uncover upside within 30 days. We are building a world-class Portfolio Revenue Acceleration Audit and are hiring a Senior Strategist who can lead the strategic analysis and diagnostic components of each audit. This is NOT a marketing execution role. This is a high-level strategic role ideal for someone with deep GTM, funnel, CAC/LTV, and revenue mechanics expertise — ideally with experience supporting Private Equity. Role Overview The Senior Strategist is responsible for analyzing a company's full GTM engine, identifying value creation opportunities, interpreting data, and generating clear, insight-driven strategic findings for PE partners. You will handle ~70–80% of the audit independently, working closely with the CEO for directional alignment and final narrative refinement. This role requires cross-functional GTM experience across marketing, sales, CS, and RevOps. Key Responsibilities 1. GTM Diagnostic Analysis You will analyze: CAC, LTV, payback, channel efficiency Funnel performance & leakage ICP, segmentation, messaging clarity Pricing & packaging Sales process, pipeline velocity, win rates CS retention & expansion RevOps maturity & handoff quality AI maturity & automation opportunities GTM motion alignment across Marketing → Sales → CS 2. Identify Value Creation Levers This is the core of the role. You should be able to: Spot revenue leakage Identify the highest-impact levers Tie recommendations to financial outcomes Prioritize initiatives based on impact/effort Translate insights into a clear value creation story 3. Strategic Deliverable Creation You will produce: GTM diagnostic slides Insight sections GTM maturity scoring AI maturity highlights Value creation opportunities 100-day acceleration recommendations 12-month roadmap highlights 4. Full Written Report Draft You will draft the complete written audit report (typically 20–40 pages), including: GTM diagnostic findings Funnel performance analysis CAC, LTV, payback, and revenue mechanics interpretation Marketing, sales, CS, and RevOps assessments GTM and AI maturity scoring Value creation opportunities 100-Day and 12-Month recommendations Narrative explanations for charts, data, and insights You are responsible for producing the first full, comprehensive report draft based on your analysis. 5. Collaborate With Analyst Support You may direct: data gathering funnel extraction research slide building You ensure insights—not just information—drive the narrative. What you will not do To avoid misalignment, this is not your job: You do not execute marketing campaigns You do not manage clients directly You do not build SOPs or internal systems You do not project manage delivery You do not perform administrative work You do not create content You do not manage the team Your role is strategic analysis and insight generation. Desired Outcomes You are successful when: The audit produces PE-grade insights Value creation levers are clear and defensible You identify GTM inefficiencies quickly Your work reduces CEO involvement to < 5 hours per audit The audit framework becomes more repeatable with your input Clients (and PE partners) see immediate value in your analysis We are building a scalable, repeatable audit product — your contribution must strengthen that product. Required Experience 1. GTM Diagnostic Expertise Must have deep experience in: CAC/LTV, payback, unit economics Performance marketing & acquisition modeling Funnel mapping + leakage identification Sales process and revenue operations GTM alignment & motion analysis 2. Cross-Functional GTM Fluency Must understand how: Marketing Sales Customer Success RevOps all interact to accelerate or hinder revenue. 3. Strategy Background Ideal background includes one or more of: Senior Strategist at a performance marketing, growth, or GTM consultancy Strategy Director or Head of Growth at a high-growth company Revenue Strategy or Growth Strategy roles 4. PE Experience (Required / Strongly Preferred) Experience supporting PE-backed companies Experience with value creation planning Experience contributing to diligence, GTM diagnostics, or revenue acceleration initiatives Familiarity with 100-day plans, CDD concepts, or PE operating models 5. Analytical Rigor Must be able to: turn data → insights interpret performance metrics build logic-driven narratives make strategic recommendations supported by evidence 6. Communication Skills Strong clarity in writing Ability to summarize complex issues Good with slides (not necessarily designer-level) CEO-facing and executive-minded Preferred Qualifications Ex-consulting experience (McKinsey, Bain, BCG, Deloitte, Accenture, or boutique) Experience in RevOps or GTM systems Experience building or refining audit frameworks Experience with AI-enabled GTM or workflow automation Work Style Expectations You should be someone who: works independently 70–80% of the time brings recommendations, not questions moves quickly and thinks clearly communicates structured insights, not noise thrives in ambiguity and builds clarity enjoys diagnosing broken revenue engines can handle 2–3 audits per month Only candidates with relevant strategic experience will be considered.