Especialista en Marketing Shopify

UN/COMMON is a digital commerce agency that helps ambitious ecommerce brands grow through strategy, creativity, technology, and data. We partner with high-growth, mid-market, and enterprise direct-to-consumer (DTC) brands to build exceptional customer experiences that drive measurable business results. This role will be hands-on in all things email marketing, developing segmentation & flow logic, analyzing performance metrics, monitoring deliverability, and will be responsible for managing expectations with clients as well as internal teams. As the Senior Lifecycle Marketing Specialist, you'll be acting in a dual role of Strategist and Production Specialist for small to midsize Lifecycle Marketing clients. You'll be responsible for each of your client's email & SMS program's health and be accountable for revenue & engagement growth strategies, monitoring key KPIs such as conversion & engagement rates regularly to strategically recommend optimizations. Overall account management is a core function of this role, including project management of strategic initiatives, ensuring all deliverables are provided on time, managing the scope of work for your clients, and ensuring overall client happiness. You will work closely with a Lifecycle Marketing Specialist and be accountable for supervising their deliverables and performance for shared clients. You'll be responsible for each of your client's email & SMS program's health and be accountable for revenue & engagement growth strategies, monitoring key KPIs such as conversion & engagement rates regularly to strategically recommend optimizations. Additionally, you will be responsible for reporting tasks, pulling data, analyzing results, and developing recommendations. Overall account management is a core function of this role, including project management of strategic initiatives, ensuring all deliverables are provided on time, managing the scope of work for your clients, and ensuring overall client happiness. What We're Looking For 5 to 7 years of experience building, executing, and leading lifecycle and retention marketing programs for DTC ecommerce brands. Expert-level, hands-on experience building and setting up lifecycle marketing programs in Klaviyo, including emails, flows, segments, and campaigns. Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs is a plus. Experience working with Shopify or Shopify Plus ecommerce brands is a plus. Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization. Proven ability to use marketing performance data to optimize lifecycle campaigns and flows and translate performance into strategic business recommendations. Excellent client-facing communication, presentation, and relationship management skills, including managing day-to-day client communication for lifecycle marketing work. Strong organizational and project management skills with the ability to manage multiple priorities. Bachelor's degree or equivalent professional experience. A professional remote work setup that supports camera-on meetings, along with a clean and professional workspace and presentation for client-facing video meetings. Experience supporting enterprise and high-growth ecommerce brands. Familiarity with additional marketing automation and CRM platforms. Passion for ecommerce, customer experience, and retention marketing. Professional fluency in English is required. All resumes, CVs, application responses, assessments, and interview communications must be submitted in English.