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Local SEO Expert
hace 1 mes
Role: This is a full time, contract position.
We’re looking for a highly skilled SEO specialist with deep expertise in technical SEO, content strategy, and search-driven revenue growth for direct-to-consumer (DTC) and ecommerce brands.
This is not an entry-level role. This is a role for someone who fully understands how search engines work in 2025 and beyond, including traditional SEO, AI/LLM search surfaces, technical optimization, content frameworks, and forecasting.
If you think in terms of search intent, site architecture, canonical signals, SERP behavior, keyword themes, experience signals (E-E-A-T), and technical health, not just title tags and plugging keywords into content, this role is for you.
What You’ll Own (Start to Finish)
You will be the subject matter expert for SEO performance across multiple ecommerce clients:
Technical & Platform Ownership
Full SEO ownership for multiple DTC client websites
Conducting deep technical audits (crawlability, indexation, sitemaps, schema, site speed, Core Web Vitals, internal linking, canonical logic, etc.)
Managing and troubleshooting GSC, BWT, GA4, and SEO tooling integrations
Overseeing site migrations, URL updates, redirects, and structural improvements
Ensuring sites follow modern SEO best practices across desktop, mobile, and AI surfaces
Research, Strategy & Content Guidance
Owning keyword research, clustering, and intent modeling based on ICP and buyer journeys
Competitive analysis: SERP feature tracking, gap analysis, content opportunities
Recommending and prioritizing new content and optimization opportunities
Reviewing and editing content to ensure on-page excellence and search alignment
Maintaining a repository of high-value keywords, priority pages, and content gaps per client
Optimization & Execution
Full on-page optimization: metadata, headers, schema, URL structure, content improvements
Internal linking strategy and execution
Identifying and resolving indexation issues, thin content, cannibalization, and crawl waste
Regular SERP and AI search analysis (AI Overviews, Bing Deep Search, Perplexity, etc.)
Authority Building (Links, Mentions, Visibility)
Developing and executing modern link-building strategies
Digital PR
Partnerships
Resource page outreach
Mentions in industry publications
Monitoring backlink profiles and managing disavows (as needed)
Performance Monitoring & Reporting
Weekly/biweekly analysis of KPIs:
Organic traffic
Keyword movement
Page-level performance
Search visibility
CTR
Indexed pages
Conversions
Creating clear written insights + Loom walkthroughs
Forecasting traffic and building growth roadmaps per client
Identifying early warning signals (drops, ranking volatility, page-level issues)
Client & Team Collaboration
Collaborating closely with Digital Marketing Strategists (account managers)
Supporting content producers, creative teams, and developers with SEO best practices
Occasionally joining client calls to present strategy, insights, or recommendations
Who You Are
We’re looking for a strategic, analytical, and curious SEO professional who understands how search actually works today, not how it worked in 2018.
You are:
Highly analytical with deep comfort interpreting complex data
Technical enough to diagnose and fix structural SEO issues
Content-savvy , understanding how to write and optimize for both humans and search engines
Proactive , always bringing new opportunities, experiments, and insights
Calm under pressure , able to manage multiple accounts with competing deadlines
Organized , reliable, and obsessed with clarity
An exceptional communicator , able to teach SEO to non-technical clients
Low ego , collaborative, and team-oriented
Results-driven , always focused on traffic, rankings, and revenue outcomes
Forward-looking , aware of AI search evolution and how to optimize for emerging surfaces
Technical & Platform Skills Required
~ Fluent in english
~3-4 years of hands-on SEO experience for ecommerce or DTC brands
~ Proven track record of driving significant year-over-year organic traffic and revenue growth
~ Deep understanding of:
~ Technical SEO (crawlability, indexation, CWV, IA, structured data)
~ Content strategy & search intent modeling
~ Keyword clustering & prioritization
~ Competitive analysis & SERP feature tracking
~ Internal linking strategy & site architecture
~ GSC, GA4, BWT, Screaming Frog, Ahrefs/SEMrush
~ AI search surfaces & LLM optimization best practices (bonus)
~ Experience collaborating with writers, dev teams, and designers
~ Strong presentation, documentation, and communication skills
~ Ability to manage multiple clients simultaneously in a fast-paced environment
Communication Expectations
Communication will take place primarily through email video conferences (Google Meet), email, and Google Chat.
Be available from 9-5pm Mountain Standard Time.
Performance Expectations
While each client is unique, your core KPIs will include:
Increased organic sessions & search visibility
Improved rankings for priority keywords/clusters
Higher CTR and SERP feature presence
Growth in organic-driven revenue and conversions
Deeper content authority and stronger backlink profiles
Reduced technical issues and improved crawl/indexation health
What Success Looks Like
You independently run technical audits, content optimizations, and strategic improvements
You provide clear, confident insights via written updates + Loom breakdowns
You proactively bring new opportunities, keyword gaps, and optimization ideas
You build SEO roadmaps that realistically forecast growth
You help clients grow organic revenue, not just rankings
You treat client websites and traffic as if they were your own business
If you feel you are the perfect fit for this role, please do the following:
Send an email to employment@stryde.com
Share a link to your LinkedIn profile.
Attach a 2-3 minute Loom video introducing yourself and sharing why you believe you are the best candidate for the role.
