Marketing Specialist- Digital Marketing

Hace 5 días
Benito Juárez Ciudad de México, Ciudad de México Global Talent Pvt Ltd Jornada completa
Performance Marketing Specialist Remote | Latin America | Part-time (20 hours) Check out The Global Talent Co.'s talent network: The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals. We're looking for a sharp, data-driven Performance Marketer The Global Talent Co. Meta, LinkedIn, Google Ads , and emerging platforms like Performance Marketer , you will be responsible for optimizing paid marketing campaigns, analyzing performance data, and ensuring smooth client delivery. You will play a key role in driving results through data-driven strategies, client collaboration, and creative execution. Plan, manage, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn. Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach. Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting. Work closely with our creative and content teams to develop and iterate on high-performing ad assets. Develop insights from campaign data and translate them into actionable improvements. Stay up to date with platform changes, ad formats, algorithm shifts, and best practices. Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion. Build and manage dashboards to communicate performance metrics with the leadership team. Meta, LinkedIn, and Google Ads. Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel. Comfortable managing and scaling paid budgets across multiple platforms. Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads. Self-motivated, organized, and excellent at working autonomously in a remote-first environment. Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers. At The Global Talent Co. , our mission is to bridge the gap between leading global tech companies and amazing global talent.

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