Senior SEO Specialist

Senior SEO Specialist (Remote) — LionHead Digital Type: Full-Time | Remote 2-5+ years of hands-on SEO execution at a marketing agency. ~ Experience managing local SEO, technical SEO, and content strategy simultaneously across multiple client accounts. ~ You can show before/after ranking and organic lead data from accounts you've owned. LionHead Digital is a boutique agency exclusively serving criminal defense, personal injury, and family law firms across the U.
Nine years in, we’re building the most advanced law firm marketing system in the country. The Senior SEO Specialist is responsible for leading the execution and optimization of SEO strategies that drive measurable improvements in search visibility, rankings, and organic lead volume across assigned client portfolios. This role goes beyond execution, requiring strategic thinking, performance ownership, and continuous optimization. The Senior SEO Specialist ensures high-quality delivery, refines and evolves SOPs, and proactively identifies opportunities to enhance impact and efficiency. They collaborate cross-functionally with SEO leadership, Content, Development, and Project Management teams, while also serving as a subject matter expert and mentor, guiding best practices and elevating overall team performance. You treat every client account like it's your own business. You know rankings mean nothing if they don't produce verified, qualified leads, and you connect every deliverable back to that outcome. You've built SOPs, trained junior specialists, and can spot an A-player within two weeks. SEO Strategy and Execution Own full SEO lifecycle across all assigned accounts: audit, strategy, implementation, optimization, and reporting Manage on-page, off-page, technical SEO, and Google Business Profile optimization simultaneously Validate tracking accuracy across Google Search Console, GA4, call tracking, and CRM attribution before campaigns go live Performance and Optimization Own keyword rankings, organic traffic growth, and verified qualified lead volume across all managed accounts Run ongoing tests on content strategy, internal linking, page structure, and local SEO signals Monitor and refine keyword targeting, content gaps, and backlink profiles continuously Build and document SEO SOPs, QA checklists, and campaign frameworks from day one Train and mentor SEO specialists as the team scales under you Set clear KPIs for team members and evaluate performance honestly and consistently Oversee and guide existing team members on performance standards and deliverable quality Partner with Client Success on lead quality feedback and client communication Coordinate with Web/Dev on technical fixes, page speed, schema, and site structure improvements Collaborate with Content on topical authority strategy, content briefs, and publication cadence Communicate clearly with Operations and leadership on performance, risks, and opportunities Manage LionHead's own organic presence and SEO strategy held to the same standard as client work Verified lead volume from organic,local & Ai search per account per month. Documented SEO wins tied directly to client-reported case volume. 2–5+ years of SEO management at a marketing agency. ~ Before/after ranking and organic lead data from accounts you've directly owned. ~ Experience with legal, local, or high-intent service industries strongly preferred. ~ Deep command of on-page SEO, technical SEO, local SEO, link building, Google Business Profile, GSC, GA4, Ahrefs or Semrush, and schema markup. ~ Experience building and documenting SEO SOPs and training materials. ~ Fluent English, written and spoken. Data-driven decision maker who tracks qualified leads, not just traffic. Follows industry experts, tests new strategies, and proactively brings ideas. You say what needs to be said, when it needs to be said. Courageous Communication — Truth early, respect always. Performance-based bonuses tied to retention and agency growth. ~ Paid training and professional development assistance. ~100% remote — work from home. ~