Online Content Creator

Trade Content Specialist / Passport Global Please watch these three-minute video first: Full time / 8 hours per day / remote Fluent English (written & spoken) Minimum one year of experience in content marketing, technical writing, digital marketing, or a related field. Working Hours: The schedule is flexible — you can choose any 8-hour shift as long as it falls somewhere between 9:00 AM and 9:00 PM EST. Contract Type: Independent contractor (you will be responsible for your own taxes and benefits) You need to provide your own computer equipment and internet. Passport Global / At Passport, we empower brands to reach their global potential by delivering the #1 international solutions for direct-to-consumer businesses. What sets us apart is our expertise in international shipping—enabling brands like Carpe, OneSkin, Rhode, GORUCK, and Wildflower Cases to scale globally with ease. Our extensive network, in-house team of logistics and ecommerce experts, integrations with Shopify and other ecommerce platforms, and user-friendly portal make us the trusted partner for growth-focused brands looking to expand internationally and create seamless cross-border experiences. Reports To: VP, Global Trade We are seeking a motivated and detail-oriented Trade Content Specialist to support our global trade team in creating, maintaining, and optimizing customer-facing content that positions Passport as a trusted advisor in the global trade community. The successful candidate will be responsible for researching, creating, and reviewing trade compliance content across multiple formats and channels, including articles, whitepapers, webinars, and visual content. You will ensure all published materials remain accurate and current with evolving global trade regulations, while optimizing content structure for both traditional search engines and AI-powered search results. com) using SquareSpace. This role is ideal for an entry-level professional with strong content creation skills and an eagerness to learn the global trade domain. You will collaborate closely with the marketing team while reporting directly to the VP of Global Trade, gaining valuable exposure to international trade regulations and e-commerce compliance. Content Creation and Strategy ● Develop comprehensive articles, guides, whitepapers, and blog posts on global trade topics including tariffs, customs compliance, international shipping, and indirect taxes, product regulatory compliance, and global policy changes ● Develop customer-facing guides on customs, tax, and product compliance topics, similar to this example ● Support webinar content development including research, talking points, and follow-up materials ● Assist with creation of visual content including infographics that simplify complex trade concepts ● Create timely content responding to breaking trade news, policy changes, and industry developments ● Produce lead magnets and gated content assets to support inbound marketing efforts ● Write compelling headlines, meta descriptions, and content structures optimized for both human readers and AI search systems com using WordPress, ensuring current and accurate trade policy information ● Manage website content updates, plugin maintenance, and basic troubleshooting ● Optimize website structure and content for search engines and user experience ● Coordinate with web development resources for more complex technical requirements Research and Analysis ● Monitor global trade policy developments, regulatory changes, and industry trends across international markets ● Research and analyze the competitive landscape for trade content and thought leadership positioning ● Conduct keyword and topic research to identify content opportunities and gaps ● Stay current with global trade compliance requirements, tariff schedules, and customs regulations affecting e-commerce businesses ● Content Review and Maintenance ● Audit existing notion.io content library for accuracy, relevance, and currency with current regulations ● Update and refresh published articles based on regulatory changes and policy updates ● Maintain content version control and ensure proper date stamping of all materials ● Perform regular content performance analysis and optimization based on engagement metrics ● Collaborate with legal and compliance teams to ensure content accuracy and appropriate disclaimers Learn and implement content structure strategies to improve performance in AI-powered search results and voice assistant responses ● Research and apply AEO best practices including schema markup, featured snippet optimization, and conversational content formatting ● Optimize content for question-based queries and natural language search patterns ● Create FAQ sections and Q&A formatted content that performs well in AI search results ● Optimize previously-published content for AI search results ● Monitor content performance and iterate on optimization strategies based on emerging AEO trends Partner with VP of Global Trade and trade team members to identify priority content topics and regulatory updates requiring immediate attention ● Collaborate closely with marketing team on content promotion strategies, lead generation campaigns, and brand messaging alignment ● Work with sales teams to develop content that addresses common prospect questions and objections ● Support customer success teams with educational materials and compliance resources ● Coordinate with product teams to create content supporting new feature launches and capabilities Content Distribution and Promotion ● Manage content publication across website, blog, and resource center ● Optimize content for multiple channels including email campaigns, social media, and partner networks ● Create content briefs and talking points for webinars, podcasts, and speaking engagements ● Develop repurposing strategies to maximize content ROI across multiple formats and channels 1-2 years of experience in content marketing, technical writing, digital marketing, or related field ● Strong writing and editing skills with ability to research and synthesize complex information into accessible content ● Basic understanding of SEO principles and willingness to learn content optimization strategies ● Experience with WordPress and SquareSpace for website management and content updates ● Proficiency in content management systems, Google Analytics, and basic marketing tools ● Strong project management skills with ability to handle multiple content projects simultaneously ● Bachelor's degree in Marketing, Communications, Journalism, International Business, or related field Basic knowledge of global trade, customs compliance, international shipping, indirect taxes, or related industries (not required but helpful)● Experience creating various content formats including whitepapers, webinar materials, or visual content ● Familiarity with AI tools for content creation and research ● Experience with lead generation content and marketing automation tools ● Background in B2B content marketing or SaaS environments ● Experience with basic graphic design tools for simple visual content creation ● Working knowledge of Canva, Figma, and Notion Performance Expectations: ● Content Quality: Maintain high editorial standards and 100% accuracy in all trade-related information and regulatory references ● Content Output: Consistently deliver content according to editorial calendar while maintaining quality standards ● Drive measurable increases in content engagement, time on page, and lead generation from content assets ● Search Performance: Improve content visibility and ranking in both traditional and AI-powered search results ● Regulatory Currency: Ensure all published content remains current with latest trade regulations and policy changes ● Cross-functional Partnership: Effectively collaborate with trade, marketing, sales, and product teams to align content with business objectives and compliance requirements If you score well, I'll invite you to a video interview , and afterward we''ll share personalized feedback from the conversation. Record a short video using Loom or Google Vids telling us why you're a great fit and share the link via WhatsApp: or LinkedIn