Marketing Automation Lead

Weave is looking for a strategic Marketing Automations Manager to lead the operational engine of our marketing department. In this role, you will act as a seasoned practitioner at the intersection of marketing strategy and technical execution, ensuring our technology stack scales as fast as our business. As a key technical driver within our team culture, you will architect and manage the systems that power our lead lifecycle, database health, and complex nurturing programs. remote in Mexico Reports to: Marketing Director What You Will Own Salesforce Marketing Cloud (SFMC) Administration: Serve as the primary architect and administrator for SFMC, managing automation studio workflows, Journey Builder sequences, and data extensions. Salesforce Core Alignment: Manage the integration between Marketing Cloud and Salesforce CRM to ensure seamless data flow, lead routing, and campaign attribution. Database Segmentation: Develop and maintain a rigorous database segmentation strategy to enable personalized communications for prospective leads and existing healthcare providers. Performance & Data Integrity: Monitor system health and data cleanliness, ensuring marketing activities are accurately tracked and reported for leadership visibility. Partner with Demand Generation, Sales Operations, and Data teams to align technical workflows with broader business objectives and product launches. Team Member Training: Train and enable internal team members with the knowledge and skills they need to build journeys and email campaigns in Salesforce Marketing Cloud. What You Will Need to Accomplish the Job 7+ Years of Marketing Operations

Experience:
A proven track record of managing enterprise-grade marketing technology stacks in a B2B SaaS environment. Salesforce Marketing Cloud Expertise: Strong technical experience with SFMC (Email Studio, Journey Builder, Automation Studio). Salesforce CRM

Skills:
Advanced proficiency in Salesforce CRM, including a solid understanding of objects, flows, and reporting workflows. Foundational MarTech Coding

Skills:
Proficient in writing SQL for database segmentation and data manipulation, alongside hands-on experience using HTML and CSS to customize dynamic email layouts and resolve rendering issues across email clients. Experience building and optimizing lead lifecycles, from initial digital capture to sales hand-off. Data Evaluation

Skills:
Ability to translate complex platform data into written insights and clear operational improvements. What Will Make Us Love You Hands-on experience with Salesforce Cloud Next and Data 360. A proactive mindset with a passion for building clean, scalable processes from scratch. completion of a background check , conducted in accordance with applicable laws. AI may assist with things like writing

job description
s, scheduling interviews, or reviewing applications against job-related criteria. If you have a disability or special need that requires accommodation, please let us know. All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.