Manager, Digital Performance

Through PayJoy's point-of-sale financing and card offerings, customers gain access to a modern quality of life. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth. You'll combine customer behavior, analytics, experimentation, and UX insights to identify opportunities and create digital experiences that are more relevant, intuitive, and high-converting. You'll define the experimentation strategy and roadmap, build segmentation and personalization strategies, and turn data into actionable improvements across the customer journey. This is a highly cross-functional role where you'll partner with Marketing, Product, Engineering, Analytics, and other global teams to turn insights into measurable business impact. This is an opportunity to play a key role in shaping the digital experience for millions of customers across our markets while building a strong, data-driven culture of continuous optimization

Key responsibilities
Own a deep understanding of the D2C customer funnel , identifying where and why customers drop off throughout the digital purchase journey. Combine quantitative and qualitative insights, including funnel and cohort analysis, clickstream data, behavioral analytics, session recordings, heatmaps, surveys, and customer feedback. Translate customer and performance insights into a prioritized CRO and UX optimization roadmap . A/B and multivariate experiments , defining clear hypotheses, success criteria, sample sizes, and guardrail metrics. based on signals such as behavior, traffic source, intent, device, credit profile, and lifecycle stage. Validate the incremental impact of personalization and optimization initiatives through controlled experimentation. Marketing, Product, Engineering, Analytics, and other global stakeholders Identify opportunities to improve the customer experience while balancing speed, business impact, and data-driven decision-making. Qualifications 5–7 years of relevant professional experience , ideally in CRO, digital experience, growth, digital analytics, UX optimization, or D2C/e-commerce. and UX principles. Proven experience diagnosing funnel performance, identifying friction points, and translating data into actionable hypotheses and recommendations. A/B and multivariate testing , including experiment design, statistical significance, and interpretation of results. Familiarity with web analytics and behavioral tools such as PostHog, Hotjar , or similar platforms. Convert, VWO, Optimizely , or similar tools. retail, D2C, e-commerce, or other digital-first environments . Strong analytical and problem-solving skills, with the ability to move from data to insights and from insights to action. SQL skills are strongly preferred. Advanced English and fluency in the local language. Local benefits depending on the country of hire Company-funded health insurance for employee and immediate family 2,000 USD annual Professional Development perk Phone finance, headphone benefit, home office equipment allowance and wellness perks If you would like more information about how your data is processed, please contact us.