Marketing Qualified Lead

Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico. We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. In 2024, we were named one of the World's Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY. Growth Marketing Manager for a strategic lifecycle marketer who can take Kueski's CRM to the next level not by sending more, but by sending smarter. You'll own how we engage customers across email, push, SMS, WhatsApp, in-app, and web, with full ownership of the MarTech stack that enables lifecycle execution. This role requires someone who thinks in systems: data-driven journeys, scalable automation, and deep integration between tools and business outcomes. Drive the integration between the CRM platform and behavioral analytics tools (e.g., Amplitude, Segment, or equivalent) for real-time audience activation — building dynamic, event-triggered flows, not just pulling reports. Enable advanced personalization capabilities: real-time API-driven content, in-app and web messaging, and dynamic content powered by live data. Implement proper measurement infrastructure: conversion tracking tied to business outcomes (loans disbursed, activations, repayments) and control group methodology to measure true incrementality — not just opens and clicks. Lifecycle Architecture & Automation Design customer journeys powered by dynamic data and database logic — replacing manually-configured, hardcoded flows with scalable, automated systems that minimize operational risk and manual error exposure. Build a reusable library of journey templates, segmentation frameworks, and content modules that reduce setup time across campaigns. Define and own the lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages, with clear KPIs at each stage. Platform Governance & Operational Health Audit and restructure the current CRM environment: standardize segment architecture, establish naming conventions, and clean up attribute and tag sprawl accumulated over time. Eliminate dependency on manual data imports by transitioning to event-triggered, API-based audience activation. Performance & Cross-Functional Collaboration Own lifecycle KPIs and dashboards; Partner with Product, Data Engineering, and Data Science to improve event tracking, integrate predictive models (churn, upsell), and align lifecycle programs with the product experience. Run A/B and multivariate experiments across channels, content, and timing to continuously improve engagement and downstream conversion. 4+ years in lifecycle marketing or CRM, with at least 2 years in a strategic not purely operational capacity within a major CRM/marketing automation platform (Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Klaviyo, or equivalent). Proven experience integrating CRM platforms with analytics or CDP tools for real-time audience activation, not only reporting. Experience designing scalable, data-driven lifecycle architectures: dynamic content, event-triggered journeys, and database-powered flows — not manually-configured logic trees. Ability to activate advanced platform capabilities: real-time personalization APIs, in-app messaging, conversion tracking, and control group measurement. Strong analytical

skills:
able to interpret behavioral data, identify conversion drop-off points, and translate findings into lifecycle strategy. We are committed to the full inclusion of all qualified candidates.