Head of Marketing Publicidad

Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. We are seeking a dynamic and experienced Regional Marketing Manager to lead our marketing initiatives across the LATAM market. Based in Mexico or another LATAM location, this role requires a strategic thinker with deep understanding of Latin American consumer behavior, cultural nuances, and market dynamics. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across key markets in the region for VT Markets.

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
MBA or advanced degree preferred
Minimum 4–6 years of marketing experience with focus on LATAM markets
Proven track record of successful marketing campaign management
Experience in B2B and/or B2C marketing environments, preferably within the financial or fintech sector
Proficiency in digital marketing platforms and tools (Google Analytics, Meta Ads Manager, etc.)
Experience with LATAM-specific digital platforms and social media trends (Instagram, Facebook, TikTok, YouTube, LinkedIn)
Strong analytical skills with experience in data analysis and performance reporting tools
Knowledge of CRM systems and marketing automation platforms
Proficiency in Microsoft Office Suite and project management tools
Language & Cultural Competency
Fluency in English and Spanish (written and spoken); Portuguese is a plus
Deep understanding of LATAM cultural nuances and consumer behavior
Knowledge of regional market trends and online trading habits
Strategic Marketing Leadership
Develop and implement comprehensive marketing strategies for the LATAM region
Collaborate with the Global Marketing Head in Singapore to ensure strategic alignment and leverage global best practices
Conduct market research and analysis to identify opportunities, trends, and competitors in the LATAM market
Collaborate with global marketing teams to adapt international campaigns for local markets
Define and track key performance indicators (KPIs) and marketing metrics
Plan and execute integrated marketing campaigns across multiple channels (digital, traditional, events, influencer)
Manage marketing budgets and optimize spend for maximum ROI
Oversee content creation and localization for Spanish-speaking audiences
Coordinate with creative agencies and vendors in the region
Develop and maintain marketing calendars and campaign timelines
Digital Marketing & Growth
Lead digital marketing initiatives including SEO, SEM, social media, and paid advertising
Manage presence on LATAM-focused digital platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn)
Optimize marketing funnels and conversion rates across digital touchpoints
Monitor and analyze digital performance metrics to guide strategic decisions
Brand Management & Communications
Ensure brand consistency across all marketing touchpoints
Maintain regional brand guidelines and ensure alignment with global standards
Identify and develop strategic partnerships and influencer collaborations across LATAM
Work closely with sales teams to align marketing initiatives with business objectives
Collaborate with product and global marketing teams for seamless campaign execution
Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.