Performance Marketing Lead, Marketing

We are seeking a self-motivated, adaptable marketing professional to join the LATAM Marketing team as Marketing Manager for Mexico and other markets in the LATAM region. Based in Mexico City, this role will play a critical part in business expansion, driving ticket sales and brand visibility for Feld Entertainment's live touring productions in the region. The successful candidate will develop and execute localized marketing plans, collaborate with global and regional stakeholders, and lead external agency relationships across advertising, PR, creative and sponsorship. They will bring strong project management skills, creative instincts, and a detail-oriented mindset to manage multiple campaigns simultaneously. This is a dynamic role for someone who enjoys both strategic planning and hands-on execution, thrives in a fast-evolving entertainment landscape, and is passionate about delivering memorable experiences to diverse audiences. Essential Functions Develop and execute localized marketing plans Lead full-cycle marketing plans for each engagement including advertising, PR, digital media, promotions, invoicing and budget management. Manage internal and external relationships Liaise with internal teams (including but not limited to Integrated Marketing, Creative Services, PR, CRM, Consumer Products, LATAM and other International Regions, Touring Shows, Show Operations) and external agencies (including but not limited to The Walt Disney Company, promoter partners, advertising/PR/creative agencies, venues, and ticketing partners) to align messaging and deliverables. Oversee PR and social strategy Support and contribute to regional PR efforts and social media execution to generate awareness and earned media. Monitor performance and provide reporting Track ticket sales, campaign effectiveness, and engagement data; Support regional flexibility and team collaboration Assist with marketing efforts in other LATAM countries when required, provide admin support, and participate in internal calls, meetings and cross-functional initiatives. Event execution Liaise internal and external groups supporting a hands-on execution of the events, attend in person where assigned and necessary, tasks to include budgeting and engagement financial results, working with Tour Business Managers and Show Operations. Detail-oriented and organized Comfortable managing multiple campaigns, timelines, and deliverables while maintaining accuracy and quality control. Culturally aware and inclusive Demonstrates sensitivity to diverse audiences and ensures accessibility and inclusivity in marketing efforts and event execution. Digitally fluent Familiar with social media platforms, digital reporting tools, and marketing systems to execute campaigns and measure outcomes. Qualifications Bachelor's degree in marketing, communications, business, or a related field. 3–5 years of marketing experience, ideally in entertainment, events, tourism, or consumer products. Fluency (oral and written) in English and Spanish is preferred. Available to work from home-office in Mexico City. Strong alignment with Feld Integrated Marketing, Digital, PR, Global Partnership, Operations and Engagement Accounting standards. Commitment to continuous professional growth and learning as a marketing and project manager leader. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents.