Digital Marketing Manager

Hace 1 día

Monterrey NL, Monterrey (municipio); Estado de Nuevo León, México Bray International, Inc. Jornada completa

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Bray is seeking an experienced and strategic Digital Marketing & Web Manager to lead the development, optimization, and governance of our global digital ecosystem. This position will oversee corporate websites, SEO/AEO initiatives, analytics, marketing technologies, localization programs, and social media strategy while leading a multidisciplinary digital team that supports business growth worldwide Responsibilities Digital Strategy & Website Management Lead the strategy, governance, and continuous improvement of Bray's global websites. Guide user experience, content structure, navigation, search, mobile performance, and customer-facing enhancements. Prioritize digital projects that support customer engagement, lead generation, and business needs SEO, AEO & AI Search Optimization Direct search engine optimization, technical search health, keyword visibility, indexing, and organic traffic initiatives. Advance answer engine optimization and visibility across emerging AI-driven search platforms. Analytics & Performance Reporting Own website analytics, Power BI reporting, and recurring digital performance reviews. Analyze traffic, engagement, campaign, product-page, geographic, and AI-referral trends. Marketing Technology & Platforms Oversee marketing workflow and ticketing applications, including requirements, enhancements, user access, and operational support. Coordinate with IT and developers on integrations, security, architecture, and scalability. Evaluate marketing, translation, automation, and AI-enabled technology opportunities. Localization, Content & Digital Development Support multilingual websites, translation workflows and tools, glossary management, and localization governance. Direct deployment of product-page improvements, visual assets, animations, content, and digital functionality. Social Media Lead governance and strategy of a unified global Social Media strategy Manages and drives detailed monthly Social Media calendar and execution Qualifications Bachelor's degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science, Communications, or related field. Fluent English communication skills (written and verbal). Minimum 5 years of experience managing enterprise websites and/or digital marketing programs. Experience leading cross-functional projects and teams. Strong knowledge of CMS platforms, SEO, digital analytics, and website optimization. Experience with Google Analytics, Power BI, or similar reporting tools. Excellent communication, project management, and stakeholder management skills. Experience supporting global and multilingual digital environments Why Join Bray? Join a global organization where you can influence digital transformation, leverage emerging technologies, and help shape the future of our digital customer experience.

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