Media Buyer Manager

hace 3 semanas

México FoodServiceIQ A tiempo completo

Applications without an English CV will not be considered. 
 
Applicants are required to submit an introductory video to the FoodServiceIQ Hiring Team to be considered for the position. Please send a 3-minute Loom video  with subject line “Media Buyer Manager - Meta” covering the following topics to  hiring@foodserviceiq.Company Description  
We combine deep industry expertise, data analysis, and hands-on negotiation to deliver measurable savings for restaurant groups. This is a full-time, remote opportunity for a  Media Buyer Manager – Meta who understands paid acquisition strategy, Meta Ads workflows, creative testing, funnel performance, and data-driven optimization. 

The ideal candidate is someone who can  own Meta Ads end-to-end — from planning, launching, and scaling campaigns to directing creative assets and ensuring funnels convert. You should be comfortable moving between strategy and execution, making data-backed decisions, coordinating with creative teams, and jumping in to make quick edits when needed to keep campaigns moving. 

 
Paid Media Strategy & Execution  
Own Meta Ads campaign planning, setup, execution, and daily optimization. 
Build and scale ad sets, audiences, and budgets across cold, warm, and retargeting stages. 
Implement structured creative and audience testing frameworks. 
Monitor CPC, CTR, CPM, CVR, CPL, ROAS, and lead quality daily. 
Identify winning creatives, angles, hooks, and offers based on data. 
Prepare weekly performance reports and insights for leadership. 
Manage the full paid media workflow across Meta (primary), and support additional channels as needed. 

Review ad creatives, thumbnails, social graphics, and marketing visuals for brand fit and performance potential. 
~ Provide creative direction based on paid media data and audience behavior. 
~(Understand what “good creative” looks like specifically for Meta Ads performance. 


Video Production & Editing  
~ Manage freelance/contract video editors to ensure quality and timely delivery. 
~ Collaborate on video concepts and provide creative direction. 
~(Preferred) Hands-on video editing skills for ads and social campaigns. 


Review and QA funnel performance regularly (page speed, tracking, UX, conversion rate). 
Coordinate assets needed for each funnel: graphics, video, copy, UGC, and layouts. 
Test landing page variations and collaborate with the team to improve conversion rates. 

Performance Analysis & Reporting  
Translate data into clear creative and funnel recommendations. 
Project Management  
Bachelor’s degree. 
~3–5 years of experience managing Meta Ads campaigns at a performance level
~ Basic video or design editing skills are a plus (e.g., Canva, CapCut, Adobe). 
~ Strong project management skills — ability to drive timelines, deliverables, prioritization, and communication across teams. 
~ Comfortable working in a fast-paced, remote startup environment. 
~ Strong English communication skills (written and spoken). 


Job Type: Full-time 
Work Location: Remote 

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