Senior Manager, Brand

Senior Marketing Manager (B2B SaaS / Growth Marketing)

Location:
Guadalajara, Mexico strongly preferred Hybrid / Flexible work model

About the Role
An international technology company focused on SaaS platforms and marketplace solutions is looking for a highly hands-on, strategic, and growth-oriented Senior Marketing Manager. This role will lead and execute B2B marketing strategies focused on demand generation, user acquisition, positioning, and pipeline growth for technology platforms operating across the United States and Latin America. We are NOT looking for a purely corporate branding or agency-management profile. We are looking for a true growth marketing operator with direct experience executing digital campaigns, optimizing performance, and working inside fast-growing SaaS/startup environments. Position Objective Lead and execute the end-to-end B2B marketing strategy, driving measurable growth through: Demand generation Paid media Growth marketing Acquisition optimization Brand positioning Pipeline generation Continuous experimentation

Key Responsibilities
Strategy & Growth Marketing Design and execute B2B growth marketing strategies. Generate pipeline and commercial opportunities. Execute multi-channel performance-driven campaigns. Paid Media & Demand Generation Build and optimize campaigns across Google Ads, LinkedIn Ads, and other platforms. Optimize CPC, CAC, CVR, and overall campaign performance. Execute A/B testing and continuous experimentation. Analytics & Performance Analyze campaign metrics and user behavior. Generate actionable insights based on data. Align messaging, go-to-market initiatives, and commercial objectives. Ideal Profile Experience 7–10+ years of B2B marketing experience. Required Technical Experience Google Ads Google Analytics LinkedIn Ads Landing pages A/B testing Demand generation Growth marketing Performance marketing Funnel optimization CRM and marketing automation tools What We Are NOT Looking For Purely corporate branding profiles. Key Competencies Ownership mentality Highly execution-focused Analytical thinking Fast execution speed Results-oriented mindset Experimentation mindset Executive communication skills Startup mentality What Will Make Someone Successful Early-stage SaaS experience Growth mindset Ability to build and optimize campaigns directly Capability to execute from day one Autonomous and proactive profile Comfortable with ambiguity and fast-paced environments Compensation Competitive compensation based on experience. Candidate Requirements Top 10 Requirements – Senior Marketing Manager (B2B SaaS / Growth) 7–10+ years of experience in B2B marketing , preferably in SaaS, startups, marketplaces, or technology companies. Strong hands-on experience executing digital campaigns directly , not only managing agencies or external teams. Advanced experience with Google Ads and Google Analytics , including campaign optimization and performance analysis. Proven experience in demand generation and growth marketing focused on pipeline creation and user acquisition. Experience building and optimizing landing pages, funnels, and A/B testing initiatives. Excellent English communication skills (written and spoken) with executive-level clarity. Strong collaboration skills across marketing, sales, product, and leadership teams , aligning go-to-market and growth strategies.