Regional Marketing Manager

hace 1 mes

Guadalajara Jal, México NXP Semiconductors A tiempo completo

Regional Marketing Manager page is loaded Regional Marketing Manager Apply locations Guadalajara time type Full time posted on Posted Yesterday job requisition id R-10053132

Regional Marketing Manager: Americas Region; Advanced Analog Products

Company Description

NXP enables secure connections for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the automotive, industrial & IoT, mobile, and communication infrastructure markets. Built on more than 60 years of combined experience and expertise, the company has approximately 29,000 employees in more than 30 countries and is headquartered in Eindhoven, The Netherlands.

Business Line Description:
NXP Business Line Advanced Analog (BL AA) is a leader in automotive, industrial, IoT and mobile semiconductor solutions. BL AA Central Marketing is responsible for deploying go to market strategies globally to increase our market share in collaboration with the BL AA Product Lines, NXP Sales teams and Distribution Network.

Job Summary:

NXP Business Line Advanced Analog is actively pursuing a highly energized individual for the role of Regional Marketing Manager. In this role, BL-AA is looking for a person who can engage with customers, NXP’s sales teams and NXP’s distribution partners to drive new business identification, provide training and support towards closing new design opportunities.

  • Drive marketing activities & business development for America’s industrial, IoT, medical, and computing markets via our franchised distributors and catalogue distributors.
  • Coordinate and execute an effective Mass Market distribution Go-to-Market strategies aligned with Product Lines, companion Business Lines for cross-selling, and the NXP distribution sales team.
  • Secure mindshare and commitment from franchised distributors with initial focus on catalogue distribution partners for executing our GtM strategy.
  • Engage with NXP sales and distributors on target customers penetration plan.
  • Regularly visit targeted priority branches throughout Americas region for customer engagement and distributor branches training.
  • Become the go-to-person supporting our NXP and distributors’ sales and Field Application Engineers on our analog & sensor portfolio; support product training request and customer calls.

Key Challenges:

  • Grow our distribution sales & market share faster than our direct sale and competition; be customer focused with a passion to win.
  • Understand a large product portfolio of analog and sensor products to adequately market them to our distributors. Interact with the BL AA product teams to align on mass market strategy, report on key opportunities, and help needed.
  • Collaborate with a global BL AA organization with our regional sales organization, and coordinate with Edge Processing MCU/MPU colleagues.
  • Manage customer and distributors meeting virtually and also in-person with travel plans.

Job Qualifications:

  • Ideal candidate would have 5-10 years of semiconductor marketing experience, preferably with analog, power, and mixed signal technology and products.
  • BSEE required; MSEE and MBA desired.
  • Customer focused mind-set.
  • Strong technology marketing skillset.
  • Experience driving semiconductor business through distribution channels.
  • Experience interfacing with field sales and closing design wins.

Job location:
Guadalajara, Mexico


More information about NXP in Mexico...

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