Mkt Excellence

 

 

Mkt Excellence & Strategic Consumer 

         

 Major Tasks:

 Local role (Mexico - 20%) Consumer Insights (100%)

 

 • Design, develop and execute the annual Consumer Insights learningplan to ensure the best consumer centric approach and strategic view through all marketing activities (key support to explore and generate consumer knowledge to all team involved- commercial & marketing team).

 • This position is responsible to lead and ensure the right consumer centric strategic approach applied in different markets and teams.Also, to make sure that every action and local decision will be focused on a specific need (measure→learning→implication).

• Pro-actively provides subject matter expertise support and concise recommendations that positively impact each brand ability to meet volume, penetration & equity commitments in Mexico Regional role (LatAm - 70%)

 • Develop regional opportunities, knowledge & learnings that unlock short & long term business growth & white spaces (according to intersections and beyond) Build regional synergies across Strategic Insights teams for best practices, regional projects, trend creation Drive a consumer centric culture by being in the center of major business decisions with CDH’s RCL & Marketing Directors. Influence Regional strategies with small & big data creating business cases cross sources (consumer, shopper, digital, business inteligence Global and Marketing Excellence (LATAM 10%) Drive CoEx best marketing practices deployment are deployed and actioned across LATAM (TB4L, equity, BHT, Pre test) and bring new ideas to keep strengthening marketing capabilities (i.e. TEDx Training) .

 • Is responsible to align with Global MEx team and execute trainings ad- hoc for the LATAM region giving direction to the countries in the execution of the TB4L tools as main guide for Consumer – centric operation. This dual-role position will reinforce a Consumer-Centric view to take strategic decisions and be one step ahead the competitors, taking valuable information from best practices around the world and uniqueness from the Region LatAm. The responsible of this position will accelerate "must-wins" and with a strong leadership will be able to influence key leaders across LATAM and achieve good results in a cost-effective and sustainable way. Single point of contact for Global, Region and Countries.

 

Skills.

• Requires Bachelor’s Degree in Marketing, Business Administration, Marketing or similar.
• Minimum ten years of Marketing, Consumer/ Human insights/ Consumer Planning and Research experience, within OTC or FMCG brands.
• Excellent communication, planning and organizational skills are necessary, along with the ability to influence alllevels (from CDH’s to managers) within Bayer and market research suppliers / consultants.
• Clearly and concisely communicate, both verbally and in writing.
• The person selected must be able to work with a high degree of independence, plan, organize and implement multiple projects within time, budget and capacity constraints.
• He / She must be bilingual (English/Spanish) andable to have a fluent business discussion.
• Important to be oriented to results and active listening. Able to work under pressure, delivering recommendations and directions with or without full data or within a short period of time.

   

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity and you have the “Passion to Innovate” and the "Power to Change", we encourage you to apply now. Job Postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies Bayer does not accept unsolicited third-party resumes. 

 

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination. 

 

Bayer Is committed to providing access and reasonable accommodations in its applications process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodations when the recruiter contacts them for the process. 

 

 

    Período de aplicación: 24 Sep al 08 Oct Código de referencia: 830222     División: Consumer Health   Ubicación: Mexico : Ciudad de México : Ciudad de México     Área funcional: Marketing   Grado de posición: VS 2     Tipo de empleo: Permanente  Tiempo de trabajo: Full Time  

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