Senior SEO Strategist

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

The SEO Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The SEO Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Roles & Responsibilities: Strategic Excellence/Best Practices

• Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately results in achieving our NSMs.

• The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices.

• Strategists will work closely with their AsD when roadblocks arise that impact their strategy and goal attainment.

• Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.

• Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content, Content Production

Roles & Responsibilities: Goal Setting

• Strategists are responsible for using available data to set goals for clients during their engagement period. These goals are reviewed and approved by the AsD, but will be presented by the Strategists

• Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting

• All Goals must be approved by the AsD before the Strategist can present it to their client alongside their AsD.

Roles & Responsibilities: Project Management

• Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.

• Use of the project management tool Asana is required.

• This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.

• In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client

• Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.

Roles & Responsibilities: Internal/External Communication

• Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business.

• Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.

• When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings

• When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.

Roles & Responsibilities: Reporting

• Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence:

• Bi-weekly meetings with the client - Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables

• Monthly reports

• Quarterly reports

• 2 Bi-Annual business review presentation

What You Offer:

• 4+ years experience in SEO and/or content marketing in both delivering work and communicating success

• Strategic expertise across content marketing and SEO

• Ability to drive revenue through Content/SEO and measure via Google Analytics and other analytics tools

• Develop and implement comprehensive SEO strategies to drive organic traffic growth, including keyword research, on-page optimization, and content creation aligned with target audience interests and search intent

• Optimize website content and structure for search engines, utilizing SEO best practices such as meta tags, title tags, and internal linking, while ensuring a seamless user experience and adherence to brand guidelines

• Experience with top tools: ahrefs, semrush, and screaming frog

• Proven and measurable success with enterprise accounts

• Ability to translate and articulate strategy and tell stories with data

• Equal parts competitive and curious; you’re a true problem solver

• Ability to organize, prioritize, and manage multiple projects simultaneously

• You always looking for opportunities to grow and share

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to *******@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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