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Role purpose
The Data and Business Analytics Management function for Wealth and Personal Banking (WPB) Mexico is a key role supporting the successful development and industrial implementation of the Financial-Analytic discipline and Decision Science capabilities across Wealth and Personal Banking businesses. The role holder is accountable for identifying business opportunities thru data analyses, customer insights and statistical modeling, that help WPB make data driven business decisions.
This position will play a role in setting the basis of customer transactional knowledge and strategy across WPB disciplines, developing new analytic capabilities, managing customer data strategies across the Brands, whilst developing advanced data modeling capabilities.
Key activities
- Responsible for the development of Analytic Data Management that meets the needs business financial and strategic goals.
- Industrial implementation of Customer Analytics and data-driven financial discipline and statistical model outcomes to support Segments, Products and Channel analytics of acquisition, cross sell, upsell, retention, win-back and remediation strategy decision management.
- Responsible for delivering Analytic capabilities for the MX franchise and for setting the purpose and vision for the "data intelligence" specialisms for WPB.
- Development and use of sophisticated Analytic Data Marts to be more innovative delivering increased value and data-based decisions and profitability maximization to the business' strategic actions and campaigns.
- Provides thought and statistical expertise in the design & implementation of the next generation of Analytic Platforms and testing methodologies for the MX franchise.
- Develops effective targeting and sophisticated segmentation as input to deliver CRM and Risk Management campaigns and other pricing and X-Sell actions for the WPB customer base.
- Develops data-driven knowledge (behaviors, position and potential) of our product / customer base to uncover revenue opportunities (balancing a risk-reward trade-off) aiming at maximizing customer NPV and satisfaction.
- Governs access provisioning to different datasets.
Requirements
- Bachelor in Actuarial Studies, Finance, Business Administration, Computer Science, or related areas.
- Master in Finance, Business, or related areas desired but not mandatory
- 4-6 years of experience in the financial industry: Retail Bank, Consumer Bank.
- Deep exposure and experience with consumer bank product financial structures
- Extensive experience with customer database management initiatives
- In-depth knowledge and expertise in database management, innovative data infrastructure, strategy development and campaign tracking and analytics across multiple financial product categories and customer segments.
- Strategic mindset and financial acumen.
- Understanding of analytic systems infrastructure in the retail banking industry
- Excellent communication skills (English not mandatory) in order to influence a wide range of audiences in different organization layers / geographies.
- Strong analyst team leadership skill.
- Ability to identify strategic direction, challenge status quo and influence stakeholders and business partners.
- Capacity to learn fast from business initiatives and results and adapt those learnings to impact business.
- Ability to operate effectively in complex business environment.
We offer direct hiring by the bank, base salary, performance bonus, holiday bonus, life insurance, major medical expenses insurance, credits, discounts on bank products, active participation in sustainability/social responsibility programs, discounts in more than 9,000 establishments and a career plan according to your aspirations.
At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect.
HSBC employees act by showing integrity with courage, standing firm in what is right. We are trustworthy, we show different ideas and cultures and we are connected with customers, the community, regulators and each other.
At HSBC we are focused on guaranteeing gender equality and constant training for our employees, as well as protecting their labor and social rights.
