CRM Lifecycle Marketer: Personalization
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Viva is seeking a CRM Martech Lifecycle specialist to design and execute a personalized 1:1 communication strategy for Doters members throughout onboarding, activation, retention, and reactivation. You will turn behavioral data into relevant messages that boost engagement and reduce churn.
Responsibilities include managing campaigns across email, push, WhatsApp, SMS, and in-app channels, leading Braze-driven journeys, and collaborating with Data, IT, Product, Marketing, and Growth to create