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hace 4 semanas
About Us: J etour (in Chinese: 捷途, romanized: Jié tú) is a Chinese automobile brand launched in 2019 by Chery under its Chery Commercial Vehicles division. It is presented as Chery's affordable brand in the crossover and SUV segment. The Jetour product lineup is not expected to be smaller than the mid-size segments, offering configuration options for 5, 6, or 7 seats, while providing internal combustion engines, electric vehicles, plug-in hybrids, and possibly hydrogen propulsion systems. The brand's Chinese name is pronounced "Jietu," which can be translated as "road to victory." Soueast Motor Corporation , founded in 1995 , is a Chinese company based in Fuzhou , Fujian Province. It is engaged in vehicle manufacturing and has expanded its product range to include sedans, SUVs, and electric vehicles. The company's history is marked by the adoption of advanced technology and the development of its own models, making it a significant player in the Chinese automotive industry. Position Summary The Senior Marketing Manager leads the overall marketing strategy, brand management, and market development of the Mexico subsidiary. Responsible for driving brand growth, market awareness, and customer engagement. Key Responsibilities Develop annual marketing strategies, campaigns, and brand positioning plans. Lead market research, competitor analysis, and customer insights programs. Oversee digital marketing, content development, and local market communication. Coordinate product launches, exhibitions, roadshows, and corporate PR. Manage marketing budget, ROI, vendor selection, and project execution. Support sales team with marketing tools, product materials, and lead generation. Establish and maintain relationships with media, partners, and government organizations. Align local marketing initiatives with corporate global brand guidelines. Qualifications Bachelor's degree in Marketing, Business, or related fields. 8+ years of marketing experience, preferably in B2B, industrial, automotive, or electronics. Proven ability to manage integrated marketing campaigns and brand strategy. Strong analytical skills, creativity, and cross-cultural communication. Fluent English; Spanish preferred.
