Marketing Strategist

About Us Leadgentic is a performance-focused digital marketing agency that builds scalable growth systems for businesses across multiple industries. We specialize in digital strategy, paid media (Google & Meta), SEO, automation, and CRO — helping our clients double or even 10X their revenue with data-driven campaigns. Our mission is simple: deliver measurable, repeatable, and scalable growth through cutting-edge digital marketing strategies. Position Overview We're seeking an experienced Marketing Strategist to lead strategy development across client accounts. This role is the bridge between data and creative — turning insights into actionable campaigns that deliver real ROI. You will not just "manage" accounts; you will own the strategy. You'll analyze performance metrics, uncover opportunities, and guide cross-department collaboration between our media buyers, SEO team, and content specialists to ensure every campaign hits its target. When a campaign underperforms, you'll take charge of diagnosing, refining, and relaunching stronger. Key Responsibilities Multi-Channel Strategy: Develop custom digital marketing strategies tailored to each client's goals, integrating SEO, Google Ads, Meta Ads, and CRO into a cohesive growth engine. Paid Media Leadership: Collaborate with media buyers to ensure high-performing ad campaigns on Meta and Google that achieve target ROAS, utilizing tools like Motion App and Looker Studio for deep analysis. Search & Visibility: Partner with the SEO team to enhance visibility, keyword rankings, and site engagement using data from SEMrush and Ahrefs. Conversion Rate Optimization (CRO): Monitor funnel performance, landing pages, and lead quality to drive conversion optimization. You will use heatmaps (Clarity) and analytics to turn traffic into revenue. Creative Direction: Craft creative concepts and messaging frameworks for ad campaigns, working closely with video editors to produce high-converting OGC/UGC ads. Data-Driven Reporting: Analyze campaign data daily and report actionable insights to internal teams and clients via Monday.com and live dashboards. Proactive Optimization: Refine underperforming campaigns by identifying root causes (e.g., creative fatigue, offer alignment) and adjusting strategy immediately. Qualifications & Requirements Proven Experience: 5+ years in digital marketing strategy or performance marketing with a deep understanding of the full funnel. Channel Mastery (Non-Negotiable): You must possess advanced technical knowledge of Google Ads, Meta Ads (Ads Manager), SEO, and CRO principles. Communication Skills: Excellent written and verbal English communication is essential. You must be able to articulate complex strategies clearly to clients and lead internal teams effectively. Portfolio of Results: We require proof of performance. You must be able to showcase specific case studies with quantifiable results (e.g., "Increased ROAS from 2.0 to 4.5 in 3 months," or "Improved Landing Page CVR by 15% via A/B testing"). Tech Stack: Proficiency with Google Analytics (GA4), GTM, SEMrush, Ahrefs, GoHighLevel (CRM), and project management tools like Monday.com is highly preferred. Analytical Mindset: Ability to interpret data visualization tools (Looker Studio, Motion) to make budget allocation decisions. The Hiring Process We take our hiring seriously to ensure the right fit for our high-performance culture. Application & Portfolio Review: We review your resume and required case studies. Culture & Strategy Interview: A deep dive into your experience and problem-solving approach. Technical Skills Assessment: Finalists will complete a paid test project or detailed technical assessment. This will verify your hands-on expertise in SEO audits, Ad account structure, and CRO logic before an offer is made. Benefits Competitive base salary ($30,000 - $42,000 USD/Year)  Career growth opportunities (path to Senior Strategist) Access to premium marketing tools (Motion, SEMrush, etc.) and training materials. Fully remote flexibility with a supportive, high-performance culture. How to Apply If you're a strategist who thrives on data, creativity, and growth-driven performance, we'd love to meet you. To apply, please submit: Your Resume/CV. A Portfolio or Case Studies PDF: Clearly highlighting ROI, ROAS, and CVR improvements from your prior agency work. Applications without quantifiable case studies will not be considered.