Digital Analyst

Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name. Colgate-Palmolive is a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values – Caring, Inclusive, and Courageous – we foster a culture that inspires our people to achieve common goals and build a brighter, healthier future for all. Digital Analyst – Overview The Digital Analyst will play a key role in the brand’s digital strategy, combining digital data analysis, e‑commerce optimization, and brand image management across online channels. The role will also manage digital communication, including community management and digital public relations, ensuring message consistency across all digital touchpoints. It is a comprehensive position focused on driving online sales, enhancing brand visibility, and strengthening relationships with the digital community. Responsibilities Digital Strategy & Planning: Collaborate on and execute the short‑ and long‑term digital strategy for the brand, ensuring alignment with business objectives and market trends. End‑to‑End Content Ownership: Own the full lifecycle of content from researching digital trends and drafting persuasive copy to creating monthly content grids, scheduling posts, and obtaining manager approval. Community & Influencer Management: Act as the voice of the brand by managing social media platforms, building audience loyalty, sourcing and collaborating with influencers, and ensuring timely responses to all customer inquiries. Campaign & Event Execution: Lead the strategic planning, creative development (with the design team), and launch of all digital campaigns, including real‑time content capture and publication for influencer events. E‑commerce & Sales Optimization: Implement and evaluate promotional strategies (e.g., GWP) to drive sales and loyalty across e‑retailers. Monitor and update all digital assets (images, descriptions) to guarantee brand consistency and accuracy on client e‑commerce sites and the Store Locator. Performance Analysis: Continuously monitor post performance and conduct monthly results analysis across all digital actions and campaigns to provide data‑driven recommendations for strategy adjustments. Requirements Completed Bachelor’s Degree. At least 1 year of experience in digital marketing. Knowledge of community‑management strategies and digital public relations (PR). Experience in managing digital content and marketplaces. Native Spanish speaker with advanced proficiency in English (both written and spoken); French is a plus. Open to travel nationally. Preferred Qualifications Experience in digital analysis, e‑commerce, and/or digital marketing. Knowledge of web analytics tools (Google Analytics, Data Studio, etc.). Experience in managing digital content and marketplaces. Skills Familiarity with social media management platforms and marketing automation tools. Analytical skills and results‑oriented mindset. Excellent communication and writing skills. Teamwork and project management abilities. Commitment to Inclusion Our journey begins with our people, developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world. We foster an inclusive environment where everyone feels a true sense of belonging, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #J-18808-Ljbffr