Loyalty Growth

hace 3 semanas

Puebla, México Viva A tiempo completo

At VIVA, We Are Looking for Passionate People Like You We believe this is the perfect time to join our team Viva is the leading ultra-low-cost airline in the Americas, known for being the most preferred, fun, and profitable airline, with the youngest fleet in Latin America and one of the fastest-growing in the world. We foster a culture of inclusion, passion, and transparency—breaking traditional ways of working, redefining the industry, and committing to excellence in service and passenger safety. Join #GenteViva and let's fly higher together Role Overview The Loyalty Growth & Partner Marketing Lead is a strategic, revenue-driven role responsible for accelerating partner value, ecosystem usage, and Doters program growth through co-marketing, multi-channel campaigns, and data-driven performance management. This role leads the partner marketing strategy across all commercial verticals—airlines, ground transportation, retail, financial, and lifestyle—translating Joint Business Plans into actionable growth roadmaps with measurable impact. It is accountable for driving adoption, activity, and incremental transactions across the Doters ecosystem, ensuring that partners maximize value and users deepen engagement. As a senior manager, this position influences cross-functional squads, aligns Commercial, Brand, CRM, Digital, and Product teams, and operates as a growth enabler by identifying opportunities, optimizing campaigns, and unlocking new levers that improve partner ROI and loyalty performance. Key Priorities Partner Growth & Co-Marketing Strategy Campaign Execution & Optimization Growth Leadership & Activity Rate Ownership Cross-Functional Alignment & Execution Analytics, Insights & Performance Management Key Metrics Ideal Profile 3-5 years in partner marketing, loyalty, growth, digital marketing, or commercial roles; experience in travel, fintech, mobility, or consumer ecosystems preferred. Proven track record executing multi-channel marketing campaigns that drive measurable commercial impact. Strong analytical acumen with the ability to interpret data, influence strategy, and optimize ROI across campaigns. Experience working with CRM, segmentation, and lifecycle strategies to drive user engagement and retention. Excellent cross-functional collaboration skills; able to influence without authority and manage complex stakeholder environments. Growth-minded, highly organized, resilient, and comfortable leading in a fast-paced, high-impact environment. Benefits Flexible schedule / Hybrid work model (Remote & Office) Amazing work environment #TheBestPlaceToWork Unlimited vacation days from day 1 Savings fund & employee savings plan 30 days of year-end bonus (Aguinaldo) Staff Travel : Fly to any Viva destination at unbeatable prices for you and up to 12 loved ones MyIDTravel : Partnerships with 20+ airlines for preferential airfare worldwide Comprehensive benefits : Medical insurance, life insurance & 24/7 family medical assistance Exclusive discounts on gyms, department stores, restaurants, universities, and more Above-law benefits #J-18808-Ljbffr

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