SMB Marketing Director, LATAM

Join to apply for the SMB Marketing Director, LATAM role at Salesforce. Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. The Director of SMB Marketing for Mexico is a dynamic, results-focused professional who will own the end-to-end marketing strategy, planning, and execution for the Small and Medium Business (SMB) segment in Mexico. As a key member of the LATAM SMB marketing team, this is a crucial individual contributor role, with a strong emphasis on hands‑on execution. The role requires a professional who can thrive in a matrixed, multi‑stakeholder environment, with ultimate accountability for driving pipeline and sales growth for the SMB segment in the region. Key Responsibilities Strategy & planning: Define and implement the integrated marketing plan for the SMB segment in Mexico, focusing on new customer acquisition and expansion. Evolve the go‑to‑market strategy to ensure successful regional business performance. Integrated marketing planning: Develop and execute a multi‑channel, full‑funnel marketing strategy to improve brand perception and generate pipeline in support of the regional growth goals. This encompasses brand awareness, content creation, data‑driven digital marketing, sales prospecting, executive engagement, virtual/in‑person field events, and third‑party tradeshows. Stakeholder alignment: Build a cross‑GTM coalition by working closely and collaboratively with the LATAM SMB Sales organization, Sales Development, and the broader LATAM marketing team to incorporate SMB customers into the overall regional strategy. Lead generation and development: Partner closely with sales on full funnel campaign execution. Enable sales teams with toolkits, templates, and campaign timelines to ensure alignment between sales and marketing efforts. Business performance: Own key business and revenue metrics across the sales funnel. Be accountable for SMB marketing KPIs, tracking, measuring, and communicating program results. Continually optimize efforts for efficiency and scale, while investigating business health issues such as conversion and lead quality. Budget management: Ensure optimal management of the marketing budget through careful prioritization of efforts. Product & solutions: Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives. Load balancing: As a member of a small LATAM SMB marketing team, this role may be expected to plan and execute marketing programs in Spanish‑speaking South America as needed. Qualifications Experience: Proven field marketing professional with 10+ years of experience, with a track record of driving significant business impact as an individual contributor. Leadership/Influence: Demonstrated ability to lead cross‑functional initiatives and influence stakeholders without direct reporting authority, fostering a culture of innovation, continuous learning, and improvement. Business Acumen: Ability to drive impact based on a deep understanding of market trends, business priorities, and corporate strategy (global and local). Highly driven individual with an execution focus and a strong sense of urgency. Communication: Excellent communication and presentation skills, able to understand and effectively translate messages for senior leadership, sales, and marketing audiences. Collaboration: Natural collaborator and relationship builder who thrives in a matrix organization, working effectively across different disciplines and cultures. Language: Fluency in English and Spanish. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. #J-18808-Ljbffr