Market Research Coordinator

hace 1 día

Mexico City Ford Motor A tiempo completo

Description The Marketing Research Coordinator plays a crucial role in supporting the marketing team by collecting analyzing and interpreting market data to provide actionable insights. This position assists in understanding market trends, consumer behavior and competitive landscapes, contributing to informed decision‑making for product development, marketing strategies and overall business growth. The ideal candidate will be detail‑oriented, analytical and possess strong communication and organizational skills. Responsibilities Market Intelligence Conduct research on consumer opinions and marketing strategies often collaborating with marketing professionals and statisticians. Research competitive products by identifying and evaluating product characteristics market share pricing and advertising. Monitor industry statistics and track trends in trade literature. Maintain an up‑to‑date online library of market research information. Coordination & Support Provide administrative support for research fieldwork including coordinating focus groups managing survey distribution and liaising with respondents. Coordinate with external agencies and suppliers to facilitate the delivery of research projects. Assist in evaluating the effectiveness of marketing advertising and communication programs. Manage and facilitate research panels. Support the marketing team in day‑to‑day activities including attending meetings and recording action plans. Qualifications Qualifications: Education: Bachelors degree in Marketing Business Administration Communications or a related field. Experience: 1-3 years of experience in marketing market research or a related analytical role. Internship experience in marketing is beneficial. Skills: Analytical Skills: Strong ability to evaluate large amounts of data and information related to market conditions. Communication Skills: Excellent written and verbal communication skills to convey information interpret data and present results clearly. Required Experience IC Key Skills Qualtrics Quantitative Research SPSS Data Collection Microsoft Powerpoint Research Experience Survey Design Qualitative Research Market Research Merchandising Customer Relationship Management Data Analysis Skills Employment Type Full-Time Experience years Vacancy 1 #J-18808-Ljbffr

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    hace 3 semanas

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