Manager, Retail Media

About Brainlabs We are Brainlabs, the High-Performance media agency on a mission to become the world’s biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. Our formula is Superteams of Brainlabbers fueled by data and enabled by technology. From the very beginning we have built a culture-first environment. The Brainlabs Handbook – now refined into the Brainlabs Culture Code – documents the shared principles, philosophies and values that make our culture unique. It is a joint commitment to continuous development, creating a company where Brainlabbers can turn up to do great work, make great friends and win together. Role Summary Important: This is a 1 year long contract role with Brainlabs. The Retail Media Manager is responsible for planning, executing and optimizing advertising campaigns within retail media platforms. The primary goal is to maximise brand visibility and performance within the retailers’ digital ecosystem, ensuring a strategy aligned with business and marketing objectives. Success in this role requires excellent time management, creativity, a keen interest in cost‑efficient campaigns, critical thinking and the ability to manage multiple stakeholders. Key Responsibilities Manage and execute advertising campaigns on retail media platforms (Amazon, Walmart Connect, Mercado Ads, Uber Ads, Rappi Ads among others). Coordinate with internal and external teams (brands, agencies, retailers) to develop effective retail media strategies. Monitor campaign performance through key KPIs (ROAS, CTR, conversions, impressions) and make strategic adjustments. Direct optimisations of budgets and bidding strategies on programmatic and self‑service platforms. Analyse data and generate performance reports to identify improvement opportunities. Stay updated on trends in retail media, digital advertising and emerging technologies. Ensure compliance with retailer guidelines and advertising best practices. Build long‑term relationships with agencies and retailers. Qualifications Bachelor’s degree in Marketing, Advertising, Business Administration, Communication or a related field. At least 2 years experience in retail media, digital marketing and/or online advertising (budget campaigns monitoring). Knowledge of retail media platforms such as Amazon Advertising, Walmart Connect, Mercado Ads and others. Ability to analyse metrics and make data‑driven decisions. Proficiency in analytical tools such as Google Analytics, advanced Excel, DSP platforms and advertising consoles (Amazon, Mercado Libre, Walmart Connect). Excellent communication and negotiation skills. Ability to work in a team and manage multiple projects simultaneously. Experience in budget management: allocation, monitoring and distribution. What Happens Next We know searching for a job is tough and you want to find the best career and employer for you. We want to ensure this position is the best fit for both of us. Therefore you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you. Equal Opportunity Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal‑opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process please let us know Fraud Warning Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area. Key Skills Digital Marketing, Marketing, Google Analytics, Google Docs, Facebook Advertising, Google AdWords, Google Marketing Platform, Google Ads, Media Buying, Media Planning, Social Media Management, DoubleClick Additional Information Employment Type: Full TimeExperience: 2+ yearsVacancy: 1Location: Mexico City, Mexico #J-18808-Ljbffr