Remote Growth Performance Marketing Specialist

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity. Job Title: Remote Growth Performance Marketing Specialist (100% Work From Home) Location: Remote from Latin America Position Type: Full-time Salary: $2,500 USD/month depending on experience Schedule: Monday–Friday, 8am–5pm (GMT-5 / EST overlap required); 1-hour lunch break Job Overview Two fast-growing SaaS companies within the same group are looking to bring their paid acquisition efforts in-house. The first company focuses on helping process-driven teams document and scale their business operations. The second provides a visual tool for planning and scheduling social media content, used globally by brands, agencies, and creators. The organization operates as a lean, collaborative, and remote-first team across multiple time zones, strongly valuing autonomy, clear communication, experimentation, and measurable impact. The goal of bringing paid acquisition in-house is to improve strategic alignment, campaign performance, and overall return on investment (ROI) across both brands. We are hiring a hands-on Performance Marketing Specialist to take full ownership of all Google Ads initiatives across their fast-growing SaaS products. This is a high-ownership role where you will drive the daily execution and strategic optimization of campaigns. Your core responsibilities will include: Managing and optimizing both Search and Performance Max campaigns to maximize ROI. Designing and running controlled experiments to identify growth opportunities. Translating performance data and insights into actionable business decisions that shape the overall marketing strategy. You will work directly with leadership, collaborate closely with content and growth teams, and play a key part in defining the performance marketing strategy across both brands. Responsibilities Fully own and optimize Google Ads campaigns (Search & Performance Max) for two SaaS brands. Build and run A/B tests across ad copy, creatives, audiences, keywords, and bidding strategies. Manage audience strategy, negative lists, and exclusions to improve targeting quality. Monitor daily performance and translate leading indicators (CTR, CPC, CPA, ROAS) into clear insights. Produce weekly reports and communicate risks, opportunities, and next steps directly to leadership. Recommend creative refreshes (UGC-style, video, copy variants) to maintain performance. Collaborate with growth, content, and design teams to align cross‑channel initiatives. (Optional): Support expansion into Meta Ads, LinkedIn Ads, Bing, TikTok, or CRO and landing page testing. Qualifications 2–4+ years of hands‑on paid media experience, with strong Google Ads expertise. Proven experience managing and improving Search and PMax campaigns. Background in SaaS, B2B funnels, or long sales‑cycle customer journeys. Strong analytical skills with the ability to tie performance back to revenue outcomes. Excellent communication skills — clear, concise, proactive. Ability to work independently, make decisions, and manage campaigns without micromanagement. Based in LATAM with strong alignment to EST/UK working hours. Fluent written and spoken English. Nice to Have Experience with Meta Ads, LinkedIn Ads, Bing Ads, or TikTok Ads. Familiarity with attribution, ROAS lag, and multi‑touch funnels. Comfort creating or advising on simple reporting dashboards. Experience collaborating in lean, fast‑moving remote environments. Key Competencies Ownership mindset Strategic and tactical balance Curiosity & experimentation mindset Reliable, consistent execution Strong data literacy Collaborative working style Benefits Fully remote role within Latin America Competitive USD monthly salary Flexible working schedule with EST/UK overlap Opportunities for growth into multi‑channel paid acquisition Autonomy and direct influence over marketing performance Work with two established SaaS brands and a supportive cross‑functional team Application Disclaimer: Please Read Before Proceeding To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description. Voice/Video Recording is REQUIRED Your application cannot be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified. Mandatory Knockout Questions Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer NO to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America. Apply Wisely To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don't qualify for will not improve your chances and may affect future applications. Check Your SPAM Folder All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication. We appreciate your interest and look forward to reviewing your application #J-18808-Ljbffr