Marketing Analyst

Hace 2 días

Puebla, México Confidential Careers Jornada completa

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Lead Strategy: Design and implement a comprehensive lead management and nurturing strategy generated from Trade Marketing initiatives.
Routing & Distribution: Establish an efficient lead allocation and tracking model for 100% of the participating dealer network in Mexico.
360 Analysis: Conduct a 360 Analysis of lead generation and acquisition management handled by external agencies (such as Salesland, commercial promotorship, technical services, and training).
Process Mapping: Design and optimize the customer lead journey from acquisition to contactability measurement, ensuring full traceability and control.
Vendor & Agency Management: Coordinate, supervise, and continuously follow up on the performance of contracted marketing agencies and vendors.
Optimization & Reporting: Monitor, optimize, and report on commercial performance and conversion metrics per dealer within the Mexican market.
Dealer Engagement: Devise and implement motivation and engagement strategies for dealers to guarantee their commitment to commercial follow-up.

Profile Requirements:

Education: Bachelor’s degree in Marketing, Communications or a related field.
Experience: Minimum 1 year of experience in similar roles (robust internships or specialized university projects will be considered) managing leads, agencies, or retail/dealer networks.
Languages: Advanced English (B2/C1) with fluent conversational skills to interact with global teams and handle international reporting.
Technical Skills:
Solid understanding of Lead Management, Lead Nurturing, and Trade Marketing concepts.
Knowledge of sales and conversion funnels.
Experience tracking and evaluating KPIs for external agencies and vendors.
Familiarity with CRM tools is a plus.
Soft Skills: Strong analytical capabilities, highly organized, results-oriented, proactive, and excellent communication skills.