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Responsabilidades Centralizar información proveniente del CRM Sale-U, plataformas digitales y reportes de distribuidores. Construir dashboards dinámicos y reportes ejecutivos para dirección. Analizar tendencias y patrones para generar insights accionables. Apoyar toma de decisiones de marketing, ventas y postventa. Mantener consistencia en definiciones y métricas clave. Conocimientos / Certificaciones Manejo de Power BI, Looker Studio o Tableau. Dominio de métricas de CRM automotriz (leads, citas, test drives, conversiones, retención). Conocimientos básicos de SQL. Storytelling con datos para audiencias ejecutivas. Deseable: certificación en análisis de datos o visualización.