Head of Amazon Ads
hace 2 semanas
Join to apply for the Head of Amazon Ads - 17019 role at Somewhere Location: Remote (Preference for Western time zones)Type: Full-TimeReports to: CEOCompensation: Top‑decile base + aggressive profit‑based upside The Role – In One Sentence You are the money engine on Amazon. You own every dollar that comes in the door through Amazon PPC/DSP and retail media and know exactly how to turn ad spend into profitable growth. First 90 Days – Non‑Negotiable Outcomes Full Amazon Audit – Nothing Unchecked: Sponsored Products, Sponsored Brands, Sponsored Display, DSP Campaign structure, keyword targeting, audience segmentation, placements Listing quality: titles, bullets, images, A+ content, reviews, pricing, bundles→ Result: full teardown with clear kill/scale/rebuild plan New Testing Machine Live (Amazon‑First) – Systematic framework for A/B testing and rapid iteration with a clear playbook. Amazon Profitability Benchmarks Hit or Clearly Tracked Toward: Target TACoS, ACOS, and blended ROAS defined and tracked. Path to 3.5×+ blended ROAS across Amazon and supporting channels on meaningful spend. $200k+/month in controlled, profitable ad spend (or ready to scale to that level sustainably). Zero reliance on the CEO for copy, angles, hooks, or approvals. What You Own You are Head of Amazon Ads, but you understand the whole growth ecosystem. Amazon – Your Core Battlefield Amazon PPC: Sponsored Products, Sponsored Brands, Sponsored Display Amazon DSP strategy and optimization Keyword research, search term mining, and negative keyword strategy Campaign architecture (structure for scale, not chaos) Bid strategies (down‑only, up/down, fixed bids, placement adjustments) TACoS/ACOS optimization and margin protection Launch strategy for new products, variants, and bundles Conversion & Creative: listing optimization, imagery, A+ content, brand store Review strategy, social proof, and UGC alignment with Amazon page assets Creative strategy for Amazon ads (thumbnails, video, lifestyle, comparison ads) Angle and hook testing: performance‑driven storytelling specifically for Amazon shoppers Cross‑Channel Support (Performance Marketing): using Meta, Google, YouTube, TikTok where they support Amazon growth Retargeting/remarketing flows that drive back to Amazon or DTC as needed LTV/CAC modeling across channels with Amazon as the core revenue driver Measurement & Economics: LTV/CAC, payback windows, blended ROAS Reporting that the CEO can scan in 5 minutes and know exactly what’s working Mandatory Prerequisites – No Exceptions You are (or were) a serious athlete and train consistently, treating your body like a performance machine. Personal scale Amazon advertising profitably for a CPG/supplement or similar product brand (actual ownership of P&L outcomes, not agency fluff). Take a brand from weak returns (
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