Programmatic Specialist

OverviewWelcome to Warner Bros. Discovery… the stuff dreams are made of.Warner Bros. Discovery offers career-defining opportunities across global brands. Here you are supported, celebrated, and encouraged to thrive.Position SummaryThis role will focus on driving business goals for Warner Bros. Discovery’s Global Streaming Services, HBO Max. A successful candidate has experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost-effective levels.ResponsibilitiesOwn the strategy and performance of programmatic activity with full operational responsibilityLead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focusKeep abreast of market trends and developmentsWork closely with the planning teams to recommend effective growth strategies and budgetMaintain and develop strong professional relationships internally (cross departments) and externally (media vendors)Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forwardClearly communicate performance and uncover growth leversEffectively document our strategies and approach to drive common understanding and efficiencyQualifications2+ years’ experience with a track record of delivering success in a similar roleDeep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platformProven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goalsHighly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-makingDemonstrable experience driving growth through testing and analyticsStrong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essentialProven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environmentReasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hoursClear communicator who can translate strategy into action. Additional languages are a plusHow We Get Things DoneThis last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.Championing Inclusion at WBDWarner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit the accessibility page for instructions to submit your request. #J-18808-Ljbffr