Marketing Manager

hace 3 días

Monterrey, México Mrkt360 A tiempo completo

Marketing Manager Mrkt360•Monterrey, Nuevo León, México Job description (Marketing manager) Objectives of this Role Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments (Facebook ads, Google ads, Microsoft ads, etc) Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Daily and Monthly Responsibilities Working in partnership with our creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Skills and Qualifications Bachelor's degree in marketing, business, or related field Excellent written and verbal communication skills Proven experience developing marketing plans and campaigns Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and CRM tools #J-18808-Ljbffr

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