Programmatic Senior Analyst
hace 3 semanas
Programmatic Senior Analyst Company: RAB2B Do you live and breathe branding? Do you thrive on pushing boundaries and staying ahead of the latest trends? If you love collaboration and helping others, join us at the crossroads of creativity and strategy as we redefine B2B marketing. You’ll help create solutions and campaigns that move audiences to take action. Job Summary The Sr. Programmatic Analyst is a critical role within our organization, responsible for driving revenue growth and maximizing the return on investment of our digital advertising efforts. This position leverages data analysis and platform expertise to execute, optimize, and analyze programmatic campaigns, ensuring we effectively reach target audiences and achieve our marketing objectives. The Sr. Analyst will have a deep understanding of audience targeting, bidding strategies, and campaign optimization techniques, using data to inform strategic decisions and maintain a competitive edge in the ever‑evolving programmatic landscape. This role requires strong collaboration with internal teams, fostering a data‑driven approach to campaign management and contributing to the overall success of our marketing initiatives. Responsibilities Execute and manage programmatic campaigns across various DSPs (e.g., DV360, The Trade Desk). Develop and implement audience targeting strategies using 1st, 2nd, and 3rd party data. Manage bidding strategies and optimize campaigns to achieve performance goals (e.g., CPA, ROAS). Monitor campaign performance, analyze key metrics, and identify areas for improvement. Generate reports and dashboards to communicate insights to stakeholders. Troubleshoot campaign issues and resolve technical or performance challenges. Collaborate with internal teams (e.g., media planning, creative) to ensure campaign success. Stay up‑to‑date on the latest trends and best practices in programmatic advertising. Qualifications 3+ years of hands‑on experience in programmatic advertising, with a proven track record of success. Proven track record of successfully managing and optimizing programmatic campaigns. Hands‑on experience with major DSPs (e.g., DV360, The Trade Desk, Adtheorent). Strong analytical skills with the ability to extract insights from data and translate them into actionable strategies. Expertise in setting up, managing, and optimizing programmatic campaigns across various channels. Deep understanding of audience targeting strategies, including 1st, 2nd, and 3rd party data. Knowledge of different bidding strategies and optimization techniques to achieve performance goals. Excellent communication and presentation skills. Familiarity with ad serving technologies, tracking methodologies, and ad verification tools. Strong problem‑solving and troubleshooting skills. Up‑to‑date knowledge of the programmatic landscape, including industry trends and best practices. Benefits Outstanding culture with a collaborative work environment Competitive salary and great benefits Paid vacation 401K matching Company computer Opportunity to learn, grow and advance The chance to make a significant impact in a rapidly growing agency How to Apply Please submit your application through the company careers portal. Location Remote Reports to Programmatic Associate Director Pay From $400 per year Experience Marketing: 1 year (preferred) #J-18808-Ljbffr
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Senior Programmatic Analyst
hace 3 semanas
Xico, México Rabinovici & Associates A tiempo completoA digital marketing agency is looking for a Programmatic Senior Analyst to drive revenue growth and optimize digital advertising efforts. You'll leverage data analysis to execute and analyze programmatic campaigns across various DSPs, ensuring effective audience engagement and achieving marketing objectives. The role requires expertise in audience targeting...
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Programmatic Senior Analyst
hace 2 semanas
Xico, México Rabinovici &Amp; Associates A tiempo completoProgrammatic Senior AnalystCompany: RAB2BDo you live and breathe branding?Do you thrive on pushing boundaries and staying ahead of the latest trends?If you love collaboration and helping others, join us at the crossroads of creativity and strategy as we redefine B2B marketing.You'll help create solutions and campaigns that move audiences to take action.Job...
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Programmatic Senior Analyst
hace 3 semanas
Xico, México Rabinovici & Associates A tiempo completo**Programmatic Senior Analysy****Company**: RAB2BDo you live and breathe branding?Do you thrive on pushing boundaries and staying ahead of the latest trends?If you love collaboration and helping others, join us at the crossroads of creativity and strategy as we redefine B2B marketing.You'll help create solutions and campaigns that move audiences to take...
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Senior Programmatic Media Execution Lead
hace 3 semanas
Xico, México Pepsico, Inc. A tiempo completoA leading food and beverage company in Mexico is seeking a Programmatic and Biddable Media Execution Manager.This mid-senior level position involves executing and optimizing media buying for various campaigns.The ideal candidate has over 6 years of experience in digital media, adept in utilizing advanced programmatic strategies and managing budgets.The...
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Senior Programmatic Media Lead — Campaigns
hace 3 semanas
Xico, México Pepsico, Inc. A tiempo completoA leading food and beverage company in Mexico is seeking a Programmatic and Biddable Media Execution Manager.This mid-senior level role encompasses executing and optimizing media buying for various campaigns.The ideal candidate will have over 6 years of experience in digital media, proficient in utilizing advanced programmatic strategies and managing...
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Senior Programmatic Analyst: Campaigns
hace 3 semanas
Xico, México Warner Bros. Discovery A tiempo completoA leading media corporation located in Xico, Veracruz, is seeking a Programmatic Advertising Specialist responsible for developing and executing advertising campaigns.Key tasks include managing budgets, creating ad copy, and analyzing performance while providing support to the Ad Sales team.The ideal candidate will have 4-6 years of experience in digital...
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Senior Programmatic Analyst: Campaigns
hace 3 semanas
Xico, México Warner Bros. Discovery A tiempo completoA leading media corporation located in Xico, Veracruz, is seeking a Programmatic Advertising Specialist responsible for developing and executing advertising campaigns. Key tasks include managing budgets, creating ad copy, and analyzing performance while providing support to the Ad Sales team. The ideal candidate will have 4-6 years of experience in digital...
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Senior Programmatic Analyst: Campaigns
hace 3 semanas
Xico, México Warner Bros. Discovery A tiempo completoA leading media corporation located in Xico, Veracruz, is seeking a Programmatic Advertising Specialist responsible for developing and executing advertising campaigns. Key tasks include managing budgets, creating ad copy, and analyzing performance while providing support to the Ad Sales team. The ideal candidate will have 4-6 years of experience in digital...
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Sr. Analyst, Programmatic
hace 3 semanas
Xico, México Warner Bros. Discovery A tiempo completoWelcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life,...
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Sr. Analyst, Programmatic
hace 3 semanas
Xico, México Warner Bros. Discovery A tiempo completoWelcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life,...
