VP of Media Operations
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VP Media Operations
Buscamos un/aVP Media Operationspara liderar la operación integral de medios y audiencias de un grupo de marcas, con foco estratégico encrecimiento, transformación digital, distribución y medición de performance.
El rol tiene una fuerte orientación aaudiencias, KPIs y toma de decisiones basada en datos, asegurando eficiencia operativa, impacto de marca y cumplimiento presupuestario.
Cuál será tu desafío
Liderar laestrategia integral de audiencias: definición, crecimiento, alcance, engagement y conversión por canal y plataforma.
Gobernar losmodelos de medición de audiencias, asegurando consistencia, comparabilidad e insights accionables.
Definir y supervisarKPIs de audiencias, KPIs editoriales y KPIs de marca, alineados a los objetivos del negocio.
Liderar laestrategia de distribución digitalen medios propios y no propios (owned, paid y earned), optimizando el alcance y la eficiencia multicanal.
Supervisar el cumplimiento deKPIs financieros y presupuestos, asegurando eficiencia operativa y optimización de costos.
Impulsar latransformación digitaly la adopción de nuevas tecnologías para mejorar procesos de creación, distribución y performance de contenidos.
Trabajar de forma transversal con las áreas de contenido, comercial, producto y tecnología.
Liderar equipos multidisciplinarios y proyectos estratégicos de alto impacto.
Qué buscamos
Formación en Comunicación, Periodismo, Marketing, Negocios o afines.
Experiencia sólida enroles directivos de Media Operations, audiencias o entornos de medios digitales.
Profundo entendimiento deaudiencias, métricas, KPIs y analítica digital.
Experiencia liderando estrategias dedistribución digital y medición cross-plataforma.
Capacidad de liderazgo, visión estratégica y orientación a resultados.
Dominio de herramientas digitales, plataformas de medición y reporting.
Inglés avanzado.
Qué ofrece el rol
Posición estratégica con impacto directo en el crecimiento y evolución de las marcas.
Participación en decisiones clave de negocio y transformación digital.
Entorno dinámico, innovador y orientado a datos.
Oportunidad de liderar equipos y proyectos de alto impacto.
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