Growth Marketing Manager Mexico

Join the team redefining how the world experiences design.Hey gday mabuhay kia ora 你好 hallo vítejteThanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.Where and how you can workAlongside our global campuses we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible remote-friendly ways of working for this role were focusing on Mexico City so we can best support our teams and keep collaboration flowing.This role is a 12-month engagement working full-time hours per week.What youd be doing in this roleWere looking for an experienced Growth Marketing Manager to join our International Marketing team in Mexico on an initial 12-month contract with opportunity to extend. As Canva continues to grow change remains part of our DNAbut we like to think thats all part of the fun. This gives you a flavour of what youll be working on when you start but the role will likely evolve as we do.As the Growth Manager for Mexico youll be the creative performance engine behind Canvas paid marketing in the region. Youll be responsible for audience insight creative analysis sprint leadership and directing a high-performing creative strategy - working at the intersection of data storytelling and cultural nuance.Your role is to work with channel experts to ensure that our creative system is always improving and driving growth. You understand the market and our customers dive deep into the tools and lead our teams execution through the creative strategy flywheel with the broader team.This is a hands-on insight-led role where local knowledge analytical curiosity and creative excellence drive outcomes.At the moment this role is focused on :Analyse dashboards to spot winning creatives diagnose underperformance and feed back actionable insights to guide new concepts and iterations.Understand key marketing channels and how media buying influences creative success. We value your ability to break down a winning TikTok format and adapt it for Canva over deep knowledge of specific bidding mechanics.Lead the full creative cycle. Research briefing production editing and analysis - driving sprint cycles with regional / global teams. Develop testable ideas grounded in user insights and market context collaborating closely with producers writers and editors.Youll work closely with media buying experts the Growth Marketing Lead for Region our data science team the local and global creative teams and other key stakeholders involved in campaign execution and marketing operations.Youll bring cultural fluency and market nuance perspective to every project. Identifying regional trends visual cues differences in product usage and behaviours that shape effective storytelling in your market.Brief and review creator content to ensure its on-brand relevant and platform optimised. Resulting in scaling high-performing UGC for local audiences.Support CRO initiatives to make acquisition journeys seamless engaging and high-converting.To keep the focus clear this role does not include :Direct media buying or channel management accountabilityOwnership of lifecycle partnerships or brand campaignsRunning global creative production end-to-end (youll partner with our studio for that)Youre probably a match if5 years of experience working in growth marketing teams with a focus on creative strategy.Experience working across performance-driven creative with a deep understanding of ad metrics audience segmentation and platform best practicesConfidence using data tools and performance dashboards to inform decision-making and optimise creative at scaleExcellent communication skills in English and local language with the ability to spot tone nuance and resonance in creative work. Additional languages are viewed favourably.Strong experience in briefing reviewing and iterating creative in cross-functional sprintsA growth mindset. Youre analytical curious and unafraid to push for betterAbout the teamYoull be part of the International Marketing group working closely with the local Mexico team and the global performance marketing team. Together were on a mission to empower users everywhere to designyour storytelling will help make Canva one of the most loved and culturally relevant brands in Mexico.Other stuff to knowWe make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest in the Project please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.Please note that contractor-accreditation meetings are conducted virtually.We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from youKey SkillsBusiness Development, Customer Service, Apache, Market Research, Customer Relationship #J-18808-Ljbffr