Brand Manager
hace 5 días
Brand Manager – Industrial Tultitlán, Estado de México, México The Brand Manager – Industrial is focused on the development of brand and product strategies for the brand portfolio. You are a well-rounded professional with experience in retail, B2B and B2C marketing, including brand and channel management, communications, and promotional development. You will have direct experience with innovation pipeline development, consumer validation, and launch execution. You will report to a Grouper Manager. Key Responsibilities Strategic Planning: Development of applicable annual and ongoing brand and product strategies based on consumer insights, category trends, competitive environment, and needs. Brand Management: Development of the relevant brand equity framework and creation of creative and supporting materials that follow the brand equity and support the brand portfolio. Budgeting: Maximization of budgets by utilizing ROI tools as a measurement of effectiveness and management of the yearly budget to include ongoing tracking of spend, future commitments and budget availability. Integrated Insights: Understanding category, channel and customer insights to identify how PPG can contribute to customers and consumers across all distribution channels and drive profitable growth of the brand. Promotional Development: Development of branded business‑driving promotions to close consumers at point of purchase. Project Management: Management of the development, production and implementation of marketing communications tactics. Agency Management (Advertising, Packaging, Media, Social and PR): Management of strategic and daily agency interactions to ensure communications efforts are aligned with brand strategy and positioning. Promote brand positioning in brand communications and marketing projects to maintain brand awareness and guide customer acquisitions. Qualifications Bachelor's degree in Marketing or Business Management. 5+ years of experience in a Marketing or Merchandising role with a focus in B2B. Experience in the industrial coatings sector. About PPG PPG: WE PROTECT AND BEAUTIFY THE WORLD The PPG Way Every single day at PPG: We partner with customers to create mutual value. We are "One PPG" to the world. We trust our people every day, in every way. We make it happen. We run it like we own it. We do better today than yesterday – everyday. Benefits will be discussed with you by your recruiter during the hiring process. PPG pay ranges and benefits can vary by location, allowing us to compensate employees competitively in different geographic markets. Other incentives may apply. Our employee benefits programs are designed to support the health and well‑being of our employees. #J-18808-Ljbffr
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Brand Manager
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Ciudad de México, Ciudad de México The Brand Manager A tiempo completoThe Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service delivery across multiple Amazon brands.As a Brand Manager, you'll...
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Brand Manager
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Tultitlán de Mariano Escobedo, México Ppg Industries A tiempo completoLocation: Tultitlan, México, Mexico The Brand Manager - Industrial is focused on the development of brand and product strategies for the brand portfolio. You are a well‑rounded professional with retail and business‑to‑business, business‑to‑consumer marketing experience, including brand and channel management, communications, and promotional...
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