Marketing Manager, Global Selling LatAm

OverviewDescriptionCome to build the future with us We are building a Cross Border E-commerce (CBEC) pioneer Program in LatAm to enable local Sellers to increase sales and reach new customers around the globe.The Amazon Global Selling (AGS) Marketing team is in charge of driving awareness of selling globally and engaging potential Sellers through multiple channels to promote selling on Amazon. Our mission is to help Sellers understand the potential this program can bring to their business.We are looking for a results-oriented marketer who wants to think strategically about new customer acquisition and grow successful International Sellers through innovative and creative marketing solutions. You will be responsible for creating and executing end-to-end marketing campaigns, optimizing performance across channels and being ultimately accountable for new Seller recruitment growing successful Seller registrations across LatAm.Role scopeThis role is responsible for developing and executing the end-to-end Marketing Strategy for Amazon Global Selling (AGS) across Latin America, focusing on attracting and engaging new Sellers in Brazil, Mexico, and other key markets. The position requires a strategic thinker who can drive Seller segment penetration, plan and execute impactful marketing campaigns, and lead brand-building initiatives that clearly communicate AGS's value proposition. The ideal candidate will own the Go-To-Market plan, manage a yearly budget, and work closely with various teams including Program Managers, Sales, and Domestic Marketing experts.This fast-paced role demands strong prioritization and communication skills, as well as the ability to think big, adapt to change, and navigate ambiguity while effectively managing relationships with senior stakeholders and cross-functional teams.ResponsibilitiesDevelop and drive the end-to-end Marketing Strategy to attract and engage LatAm Sellers.Drive domestic Sellers penetration.Plan and execute Marketing Campaigns to build awareness and excitement in LatAm to increase Seller recruitment in direct and indirect channels.Identify target customers (Domestic Sellers and External audiences).Lead Amazon Global Selling brand building strategies across all channels to ensure delivering a clear value proposition to key segments (Communications, Key Messages, Assets and Content).Work with Public Relations and external stakeholders to raise Program awareness.Manage a yearly budget to achieve quality Leads and Registrations.Own Monthly business reviews.Build reporting and tracking mechanisms to optimize campaigns and results.Explore and implement AI tools and other processes to streamline internal marketing efforts and improve operational efficiency.Proactively identify new marketing levers to test and increase conversion rates (Traffic to Registration, Leads to Opportunities, Leads to Registrations, Registrations to Ready to Launch).Build strategic partnerships and manage multiple internal and external stakeholders (commercial, program management, legal, PR, PP, agencies, other marketing teams, etc.).About the teamAt Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.Basic QualificationsExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience managing or working within cross-functional marketing and creative teamsBachelors Degree5+ years of program or project management experience5+ year of managing stakeholders in cross-functional project experienceSpeak, write and read fluently in EnglishPreferred QualificationsExperience in digital marketing and content production timelines and processOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. #J-18808-Ljbffr