Sr. Subscriptions Marketing Manager

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team The Subscriptions Marketing team's mission is to drive subscriptions growth by helping our customers discover, enjoy, and manage their subscriptions through Roku. Our team consists of specialists in Product, Web, Growth, Lifecycle, Content, and Partnerships Marketing. We support new service and feature launches, lead major content campaigns, and develop ongoing marketing automation to assist customers in navigating their personalized subscription journeys with Roku. About the role This role is based in our Mexico City office. As the Senior Subscriptions Marketing Manager, you will lead the marketing strategy for both new and existing subscription services and promotional campaigns. You will work closely with the global marketing team, product marketing, and lifecycle marketing teams to create a cohesive, data-driven approach for driving subscriber acquisition and retention. This role is highly collaborative and cross-functional and requires strong expertise in data and analytics. We are looking for a creative and data-driven marketer who can utilize a variety of campaign strategies, machine learning, and analytics to optimize marketing efforts across Roku's owned and operated channels. Demonstrated expertise in planning, developing, launching, and analyzing subscriber marketing strategies is essential. You should be comfortable working with AI and machine learning, consumer insights, as well as analytics. And be able to provide examples of how you have applied data to shape marketing tactics. A passion for working in a dynamic, fast-paced environment within a highly competitive marketplace, coupled with a proven track record of insightful performance is crucial. What you'll be doing Leading the marketing strategy in collaboration with cross-functional teams to launch new SVOD services and grow existing services across Roku's owned and operated channels Partnering with creative, product marketing, and brand teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints Collaborating with various product and engineering teams to leverage AI and machine-learning capabilities for personalizing and automating tactics Utilizing offers and incentives to acquire customers, reduce churn, encourage win-backs, and upsell existing subscribers Working closely with media strategy, planning, insights, and analytics leads to determine objectives, goals, and KPIs, as well as measuring and tracking all campaigns and tactics Reviewing data and making recommendations for future testing, optimizations, and automations We’re excited if you have 7+ years of marketing experience in the media or technology sectors, with a strong emphasis on subscriber marketing Extensive experience analyzing and interpreting data, developing hypotheses to enhance customer engagement and monetization, and adapting testing phases based on new insights, preferably related to a subscription service A proven track record of driving customer acquisition and revenue growth through the implementation of digital media strategies Proficiency in data visualization tools (Looker / Tableau) and project management tools (Airtable, Asana) Excellent written and verbal communication skills, enabling effective interaction with both technical and non-technical stakeholders. Comfort in presenting and sharing work with executive leadership is essential A proactive, self-starting attitude with an ownership mentality, demonstrating a preference for solutions over problems, and balancing data-driven decisions with intuition You must have Experience in subscription marketing, streaming experience is a plus Bachelor's degree or equivalent Fluency in English Proficiency with Microsoft Word, Excel, and PowerPoint #LI-SB5 Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits wh #J-18808-Ljbffr