Product Marketing Specialist
hace 6 días
Marketing at TRACTIAN The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential. What you'll do As a Product Marketing Specialist, your mission is to accelerate product adoption and customer education by connecting customer insights, data analysis, and scalable enablement strategies. You’ll ensure customers fully adopt and get value from Tractian technology, while also acting as a key partner in evaluating launches, training users, and identifying adoption opportunities. This role requires a mix of analytical, strategic, and executional skills. You’ll thrive if you enjoy connecting the dots between product data, customer behavior, and commercial outcomes. Responsibilities Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagement. Evaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps. Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers. Develop and deliver customer training programs in partnership with Customer Success and Product, helping users understand and adopt key product features. Partner with Product, Engineering, and CS to translate behavioral data and customer feedback into adoption strategies and product improvements. Build scalable enablement frameworks (in-app guidance, lifecycle campaigns, knowledge base content, and video tutorials) that reduce reliance on 1:1 interventions. Create data-backed materials for Sales and CS, ensuring they can guide customers effectively through onboarding and expansion. Ensure customer insights inform both the product roadmap and go-to-market strategies. Requirements Strong analytical background with proven experience using product analytics tools (PostHog, Amplitude, Heap, Mixpanel) Experience in B2B SaaS, ideally in roles focused on product adoption, growth, customer lifecycle, or training. Demonstrated ability to design and execute customer research initiatives. Proven skills in turning complex data into clear, actionable insights. Ability to scale education and adoption initiatives through automation and content. Cross‑functional collaborator, comfortable working with Product, Engineering, Marketing, and CS teams. Bonus Points Background in predictive maintenance, IoT, or industrial technologies. Experience designing or delivering customer training programs. Familiarity with experimentation frameworks and A/B testing. Experience in product‑led growth (PLG) environments. Comfortable presenting insights and training sessions to diverse audiences. #J-18808-Ljbffr
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Product Marketing Specialist
hace 4 horas
Mexico City Meltwater A tiempo completoOverview DescriptionWhat We’re Looking For: The Product Marketing Specialist role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future. We are seeking a dynamic and strategic Product Marketing Specialist with a strong focus on Go-To-Market (GTM) strategies to join...
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Mexico City Chug it Marketing A tiempo completoOnline Marketing Specialist bilingual (remote) Chug it Marketing•Mexico City, MexicoThis person needs to have the ability to create attractive eye catching content online for clients and companies. Computer savy on WordPress and have the ability to speak and write both English and Spanish. Good communication skills. Must be available to work immediately....
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Mexico City Tractian Technologies Inc A tiempo completoWhy join us TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting‑edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients. At TRACTIAN, you'll break boundaries, question convention, and...
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Mexico City Tractian Technologies Inc A tiempo completoWhy join us TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting‑edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients. At TRACTIAN, you'll break boundaries, question convention, and...
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Mexico City Somewhere A tiempo completoMarketing Specialist - 17185 Join to apply for the Marketing Specialist - 17185 role at Somewhere Marketing Specialist (Content Execution) — 100% Remote Contract Type: Independent Contractor AgreementWork Model: Full-time, 100% Remote - Open for candidates in LATAM, South Africa and The PhilippinesStart Date: ASAPCompensation: USD $3,000 – $4,000 Usd per...
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Mexico City Metropolitan Area Meltwater A tiempo completoDescriptionWhat We're Looking For:The Product Marketing Specialist role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future. We are seeking a dynamic and strategic Product Marketing Specialist with a strong focus on Go-To-Market (GTM) strategies to join our growing...
