Ecommerce Specialist

Ecommerce Specialist Overview: The ecommerce specialist facilitates the ongoing evolution of our corporate web site and helps grow revenue via B2B and B2C ecommerce. The Web/eCommerce specialist helps to develop online experiences that are persuasive and purpose-driven, serving customers at key points in their journey while increasing revenue and improving customer satisfaction. An ecommerce specialist is an expert in online sales strategies and the various platforms used to conduct digital sales or conversions on our website. The ecommerce specialist responsibilities include monitoring the day-to-day activity on the site and its overall performance to achieve goals like improving user experience, increasing website traffic and sales, and developing brand loyalty. DETAILED DESCRIPTION Serve as an intermediary with the center of excellence, helping set the strategy and vision for web and ecommerce at McGraw Hill Latam. Define & execute the product roadmap for web/ecommerce. Manage the backlog and prioritize work for maximum impact. Collaborate with sales and marketing in McGraw Hill business units, to understand web & ecommerce needs and translate them into product enhancements and features. Work with the digital marketing team to understand needs for digital campaigns and customer acquisition strategies and build related work into the roadmap. Liaise with global engineering teams and stakeholders to plan, schedule, and deliver features and enhancements. Serve as the key point of contact for web and ecommerce across all functional groups at McGraw Hill. Collaborate with operations department to ensure content on the website. JOB REQUIREMENTS College Marketing or Digital design or Public relations. Masters Degree Marketing or digital commerce (optional). REQUIRED EXPERIENCE AND SKILLS At least 3 years of experience in Web/eCommerce specialist, product development or digital project management. English as a second language (90-100% bilingual). Demonstrated ability to effectively communicate across functional areas, including technical and non-technical audiences. Strong project management skills, ability to manage multiple projects and work with a variety of stakeholders and teams, including business and engineering teams. Proficiency in the use of web analytic tools. Ability to manage multiple tasks and switch priorities and focus areas as needed. Proven ability to define and use metrics to track qualitative data. Familiarity with web and eComm standards and best practices, including privacy compliance and accessibility principles, practices, and testing. Scope The Trade & Ecommerce Specialist for Mexico will be responsible for all product content shown on retail ecommerce and within our own S2G ecommerce. Offer specialized input for all digital marketing initiatives and be the point person for optimizing the overall customer experience online. Will also support the Jr Trade Marketing Manager for… Position Snapshot The eCommerce Performance & Insight Specialist consolidates, tracks and analyses digital media campaigns and its investments in Amazon Advertising & Mercado Libre Ads. She/he works in close collaboration with the eCommerce Business Units and Digital Brand Activators to have a view of all the promotional calendar and planned campaigns;… Ecommerce Sr Specialist We are looking for an Ecommerce Sr Especialist to join our team and help in the management and development of our B2C digital / ecom strategy. It is important that this person is familiar with the ecommerce direct to customer and digital performance. This role provides support for mid-level management, direction for our ecommerce vendors and providers and as… Digital Marketing Strategist This is a full-time, contract position. The digital marketing strategist is responsible for ongoing analysis, setting digital marketing strategy, and overseeing the execution of strategy on behalf of our clients. They will work closely with the project manager to ensure that work is moving through the pipeline and is communicated to our clients every… Data Analytics Specialist Data Analytics Specialist Stroud Inc. is a digital marketing agency specializing in ecommerce solutions for clients across multiple industries. We are seeking a Data Analytics Specialist to join our analytics team. In this role, you will be the technical backbone, ensuring that all client data is tracked accurately, conversions are properly recorded, and… E-Commerce Specialist We're seeking a highly organized and results-driven E-Commerce Specialist to help elevate our brand's online presence within the watch and jewelry industry. · … Sales Performance Analyst Job Title: Sales Performance Analyst · We are seeking a skilled and detail-oriented individual to join our team as a Sales Performance Analyst. In this role, you will be responsible for analyzing e-commerce data and developing strategies to optimize sales performance. · The ideal … #J-18808-Ljbffr