SEO Performance Expert

Role: This is a full time, contract position.We're looking for a highly skilled SEO specialist with deep expertise in technical SEO, content strategy, and search-driven revenue growth for direct-to-consumer (DTC) and ecommerce brands.This is not an entry-level role. This is a role for someone who fully understands how search engines work in 2025 and beyond, including traditional SEO, AI/LLM search surfaces, technical optimization, content frameworks, and forecasting.If you think in terms of search intent, site architecture, canonical signals, SERP behavior, keyword themes, experience signals (E-E-A-T), and technical health, not just title tags and plugging keywords into content, this role is for you.What You'll Own (Start to Finish)You will be the subject matter expert for SEO performance across multiple ecommerce clients:Technical & Platform OwnershipFull SEO ownership for multiple DTC client websitesConducting deep technical audits (crawlability, indexation, sitemaps, schema, site speed, Core Web Vitals, internal linking, canonical logic, etc.)Managing and troubleshooting GSC, BWT, GA4, and SEO tooling integrationsOverseeing site migrations, URL updates, redirects, and structural improvementsEnsuring sites follow modern SEO best practices across desktop, mobile, and AI surfacesResearch, Strategy & Content GuidanceOwning keyword research, clustering, and intent modeling based on ICP and buyer journeysCompetitive analysis: SERP feature tracking, gap analysis, content opportunitiesRecommending and prioritizing new content and optimization opportunitiesReviewing and editing content to ensure on-page excellence and search alignmentMaintaining a repository of high-value keywords, priority pages, and content gaps per clientOptimization & ExecutionFull on-page optimization: metadata, headers, schema, URL structure, content improvementsInternal linking strategy and executionIdentifying and resolving indexation issues, thin content, cannibalization, and crawl wasteRegular SERP and AI search analysis (AI Overviews, Bing Deep Search, Perplexity, etc.)Authority Building (Links, Mentions, Visibility)Developing and executing modern link-building strategiesDigital PRPartnershipsResource page outreachMentions in industry publicationsMonitoring backlink profiles and managing disavows (as needed)Performance Monitoring & ReportingWeekly/biweekly analysis of KPIs:Organic trafficKeyword movementPage-level performanceSearch visibilityCTRIndexed pagesConversionsCreating clear written insights + Loom walkthroughsForecasting traffic and building growth roadmaps per clientIdentifying early warning signals (drops, ranking volatility, page-level issues)Client & Team CollaborationCollaborating closely with Digital Marketing Strategists (account managers)Supporting content producers, creative teams, and developers with SEO best practicesOccasionally joining client calls to present strategy, insights, or recommendationsWho You AreWe're looking for a strategic, analytical, and curious SEO professional who understands how search actually works today, not how it worked in 2018.You are:Highly analytical with deep comfort interpreting complex dataTechnical enough to diagnose and fix structural SEO issuesContent-savvy , understanding how to write and optimize for both humans and search enginesProactive , always bringing new opportunities, experiments, and insightsCalm under pressure , able to manage multiple accounts with competing deadlinesOrganized , reliable, and obsessed with clarityAn exceptional communicator , able to teach SEO to non-technical clientsLow ego , collaborative, and team-orientedResults-driven , always focused on traffic, rankings, and revenue outcomesForward-looking , aware of AI search evolution and how to optimize for emerging surfacesTechnical & Platform Skills Required~ Fluent in english~3-4 years of hands-on SEO experience for ecommerce or DTC brands~ Proven track record of driving significant year-over-year organic traffic and revenue growth~ Deep understanding of:~ Technical SEO (crawlability, indexation, CWV, IA, structured data)~ Content strategy & search intent modeling~ Keyword clustering & prioritization~ Competitive analysis & SERP feature tracking~ Internal linking strategy & site architecture~ GSC, GA4, BWT, Screaming Frog, Ahrefs/SEMrush~ AI search surfaces & LLM optimization best practices (bonus)~ Experience collaborating with writers, dev teams, and designers~ Strong presentation, documentation, and communication skills~ Ability to manage multiple clients simultaneously in a fast-paced environmentCommunication ExpectationsCommunication will take place primarily through email video conferences (Google Meet), email, and Google Chat.Be available from 9-5pm Mountain Standard Time.Performance ExpectationsWhile each client is unique, your core KPIs will include:Increased organic sessions & search visibilityImproved rankings for priority keywords/clustersHigher CTR and SERP feature presenceGrowth in organic-driven revenue and conversionsDeeper content authority and stronger backlink profilesReduced technical issues and improved crawl/indexation healthWhat Success Looks LikeYou independently run technical audits, content optimizations, and strategic improvementsYou provide clear, confident insights via written updates + Loom breakdownsYou proactively bring new opportunities, keyword gaps, and optimization ideasYou build SEO roadmaps that realistically forecast growthYou help clients grow organic revenue, not just rankingsYou treat client websites and traffic as if they were your own businessIf you feel you are the perfect fit for this role, please do the following:Send an email to employment@stryde.comShare a link to your LinkedIn profile.Attach a 2-3 minute Loom video introducing yourself and sharing why you believe you are the best candidate for the role.