Senior Product Manager- AdTech

Overview Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our renowned consumer brands: DTS®, HD Radio™ and TiVo®. Xperi (NYSE: XPER) is a publicly traded technology company headquartered in San Jose, CA with employees across North America, Europe and Asia. Come join a thriving team where you can play an integral role in shaping the future of entertainment technology. Role Senior Product Manager – TiVo Media Platform Monetization We are seeking an experienced Senior Product Manager to lead the strategy, vision, and execution of our TiVo media platform advertising products. In this role, you will define and build innovative ad experiences, improve yield across inventory sources, and partner with engineering, sales, partnerships, and data teams to drive revenue growth. You will be accountable for scaling our CTV ad platform, delivering exceptional advertiser value, and ensuring a compelling, user-centric viewing experience. This is a high-impact role suited for someone who understands the CTV ecosystem end-to-end, has deep experience with ad tech, and thrives at the intersection of business strategy and technical execution. Responsibilities Product Strategy & Vision Develop the long-term product strategy for CTV monetization across direct-sold, programmatic, and hybrid ad sales channels. Identify new opportunities for revenue growth, yield optimization, and innovative ad formats tailored to CTV environments. Build and maintain a roadmap that aligns business goals with market trends, customer needs, and platform capabilities. Execution & Delivery Help influence cross-functional teams—engineering, data science, sales, partnerships, and operations—through feature design, development, and launch. Define requirements for ad serving, inventory management, measurement, and targeting capabilities. Ensure products meet performance, reliability, and compliance standards across all devices and platforms. Advertising & Monetization Expertise Work with programmatic partners (SSPs, DSPs, exchanges) to optimize auction dynamics and demand density. Develop and refine ad formats (pre-roll, mid-roll, dynamic ad insertion, interactive ads, shoppable ads, etc.). Collaborate with revenue teams to improve packaging, pricing, and yield strategies. Leverage insights to drive continuous optimization and identify new CTV-specific monetization opportunities. Understand and anticipate the impact of privacy, identity, and regulatory changes on monetization strategy. Stakeholder & Partner Collaboration Serve as a trusted advisor to sales, marketing, and executive stakeholders regarding TiVo media platform monetization. Manage relationships with ad tech vendors, measurement partners, device manufacturers, and third-party platforms. Communicate product vision, roadmap, and performance updates to leadership and cross-functional teams. Qualifications 5+ years product management experience, including direct ownership of advertising or monetization products. Deep understanding of CTV, OTT, and streaming video ecosystems. Hands-on experience with ad tech such as: Ad servers (e.g., FreeWheel, Google Ad Manager) SSAI/DAI workflows Programmatic systems (SSPs, DSPs, OpenRTB) Measurement (VAST, VPAID, MRC standards, IAB guidelines) Strong analytical skills and ability to make data-driven decisions. Proven ability to manage complex technical products and cross-functional teams. Excellent communication, prioritization, and stakeholder management skills. Life @ Xperi At Xperi, we value People, Customers, Performance and Innovation. We are dedicated to creating a workplace where all employees have a voice and sense of belonging, feel safe and valued, and are acknowledged for how their unique differences contribute to organizational culture and business outcomes. Our employees and their families are important to us, and our comprehensive pay, stock and benefits programs reflect that. Xperi supports personal well-being, builds financial security and enables employees to share in our collective success. Rewards include: Competitive compensation (salary, equity and bonuses) and comprehensive benefits designed to foster work-life balance, care for your health, protect your finances and help you save and invest for the future. Generous paid time away from work, including flexible time off, holidays and sick time, health and wellness initiatives, and a charitable match program to help you give back to your community. Great perks, which vary by location and can be site-specific: employee discounts, transportation reimbursements, and fitness facilities. A flexible, hybrid work environment combining the best of in-office collaboration and community-building along with the benefits of working from home. The estimated base salary range for this full-time position is $150,000- $170,000 plus bonus and benefits, and can vary if outside of this location. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, market demands, internal parity, and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process. #J-18808-Ljbffr