Senior Brand Manager
hace 4 semanas
Marketing Specialist Role The ideal candidate will have a deep understanding of Medical Marketing Metrics and Indicators. This role requires the ability to adapt marketing tools to specific industry metrics. This is a senior‑level position that involves implementing an annual Brand Plan aligned with business objectives. Create and execute comprehensive brand strategies across multiple channels.
Evaluate consumer and medical market research for assigned brands or products, assessing their success against established KPIs.
Responsabilidades
Rolling Forecast planning in collaboration with sales intelligence and supply areas to ensure agreed accuracy levels. Serving as a liaison between divisions to develop synergies among brands, optimizing resources while increasing company impact. Fostering close working relationships with various functions including sales, engineering, manufacturing, regulatory affairs, sales force team, trade marketing, etc., on design, distribution, product specifications/changes, and strategy implementation. Liaising internally and externally with key stakeholders.
Developing and following up on medical marketing plans, continuous education plans, lead below/above line campaigns, trade policies, public relations events, key opinion leaders, customer care services. Managing pharma division quality assurance, general operations oversight, performance reviews, outcome evaluation, contingency management, change implementations, development/delivery/training programs, reporting analytics, supplier strategic partnerships, agreements. Project leadership, assist/correspondence with consultants, vendors. Other related duties and job responsibilities may be required by manager especially during time‑sensitive tasks and peak workload times. #J-18808-Ljbffr
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