Strategic Content Writer

Who We Are We are a high-growth marketing agency obsessed with delivering measurable results for our clients. Our growth isn't accidental; it's the direct result of a team of dedicated practitioners who thrive on complex challenges and drive tangible outcomes. We operate with a high degree of autonomy and accountability, and we believe that the best ideas, backed by data, are the ones that win. Our culture is built on intellectual rigor, radical ownership, and a shared commitment to excellence. The Opportunity: More Than a Writer This is not a typical content-churn position. We are looking for a strategic thinker who writes, not just a writer who understands strategy. You will be the critical link between data-driven insights and the compelling narratives that convert. Your primary mission will be to develop and execute content strategies across Local SEO, PPC, and Email Marketing that don't just read well, but perform exceptionally. You will have a seat at the table, contributing to high-level strategy and using your unique blend of analytical and creative skills to solve our clients' most pressing growth challenges. What You'll Do: Responsibilities Develop & Execute Hyper-Local SEO Strategies: Go beyond keyword stuffing. You will build content strategies for local clients that dominate map packs and local search. This includes crafting optimized service pages, location pages, Google Business Profile posts, and citation-worthy content that search engines and users love. Craft High-Conversion PPC & Ad Copy: Write compelling, direct-response copy for Google Ads, social media ads, and landing pages. You will be expected to understand the nuances of different platforms, A/B test your hypotheses, and relentlessly optimize for lower CPAs and higher conversion rates. Architect Strategic Email Marketing Campaigns: Design and write email sequences for various goals: lead nurturing, client onboarding, re-engagement, and direct sales. Your writing will guide users through the funnel, building trust and driving action at every step. Conduct UX & Conversion Copywriting Audits: Analyze client websites, landing pages, and funnels with a critical eye. You'll provide actionable recommendations from both a visual hierarchy and copywriting perspective to improve user experience and increase conversion rates. Analyze, Report & Iterate: You are expected to close the loop. You will dive into analytics (Google Analytics, SEMrush, etc.) to understand the impact of your work, report on performance, and use that data to inform your next strategic move. Requirements Who You Are: The Ideal Candidate's Profile We are looking for a specific type of professional. You likely have: Proven Track Record: 3-5+ years of experience in a strategic content role, preferably within an agency setting. You have a portfolio that clearly demonstrates your direct impact on lead generation, sales, and user engagement across SEO, PPC, and Email. Exceptional English Proficiency: A complete, professional-level command of the English language (specifically American English) is essential for crafting nuanced, high-conversion copy. Master of Local SEO: You can speak fluently about the local algorithm, citation building, NAP consistency, and how to craft content that earns local authority. A/B Testing Mindset: You see copy as a series of experiments. You are comfortable with data and use it to validate your creative instincts. UX Empathy: You naturally see a webpage through a user's eyes. You can articulate why a button is in the wrong place, why a headline is confusing, or why the flow of a page is breaking trust. Intellectual Horsepower & Grit: You don't just identify problems; you build and test solutions. When faced with a complex challenge or an underperforming campaign, you get energized, not discouraged. High Accountability: You have a deep sense of personal ownership over your work and its outcomes. You're resilient and view critical feedback as an essential tool for growth. Obsessed with Closing the Loop: You have an insatiable need to know if your work worked. The idea of launching a campaign and not obsessively checking its performance is foreign to you. A Note on Our Demands & Your Rewards Let's be transparent: the expectations here are exceptionally high. This role demands a significant investment of your time, energy, and intellectual horsepower. It requires resilience and a proactive, problem-solving mindset that goes far beyond a 9-to-5 checklist. This role is not for everyone. However, for the right person, the rewards are immense. You are not a cog in a machine here. You are a critical driver of our clients' success and our agency's growth. You will be challenged, you will grow faster than you thought possible, and you will see the direct, tangible impact of your strategic work every single day. If you are a builder who is energized by that level of responsibility and impact, you will thrive here. Benefits What We Offer Competitive salary commensurate with your experience and impact; $2,000–$4,000 USD/month. A competitive benefits package (details may vary based on your location). Generous Paid Time Off (PTO) and company holidays. A fully remote and flexible work environment. A dedicated budget for professional development, courses, and conferences. The opportunity to shape the trajectory of a rapidly growing agency. How to Apply If this sounds like the challenge you've been looking for, please submit your resume and a link to your portfolio. In your application, please also include a brief cover letter that specifically answers the following question: Tell us about a single campaign or piece of content you worked on that you are particularly proud of. Briefly explain the initial problem, your strategic approach, and the measurable results. Please also note your primary working timezone and your general availability for collaboration during US Eastern Time (ET) business hours. We look forward to hearing from you. #J-18808-Ljbffr