Commercial Insights Analyst
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Commercial Insights Analyst
We are looking for a curious and commercially minded Commercial Insights Analyst to support the Retail & Shopper Insights team. This role is responsible for gathering, analyzing, and synthesizing shopper, consumer, category, and retailer intelligence, transforming multiple data sources into actionable insights that support client decision-making and activation planning.
Responsibilities
- Gather and curate intelligence from public sources, research platforms, client information, and internal knowledge bases.
- Analyze market, shopper, retailer, and category trends to identify opportunities and implications for clients.
- Develop and maintain insight products such as Shopper Snapshots, Category Opportunity Maps, Retailer Intelligence reports, Shopper Journeys, and periodic market updates.
- Support client presentations, workshops, business reviews, pitches, and RFP responses with evidence-based insights.
- Maintain the Retail & Shopper Intelligence platform, ensuring content is current, accurate, and easily accessible.
- Monitor emerging retail, shopper, competitor, and commerce trends, proactively sharing key developments with stakeholders
- Collaborate with Commercial Team, Strategy, Creative, and Retail Activation teams on insight-driven initiatives.
Requirements
- Bachelor's degree in Marketing, Business, Economics, Market Research, Statistics, or a related field.
- Previous experience in Insights, Market Research, Shopper Marketing, Category Management, Strategy, Consulting, or similar analytical roles.
- Strong analytical skills with the ability to interpret data and translate findings into business recommendations.
- Excellent communication and storytelling skills, including the ability to create clear and visually engaging presentations.
- Advanced knowledge of Microsoft PowerPoint and Excel.
- Strong organizational skills with the ability to manage multiple priorities and deadlines.
- Fluent English.
Preferred Experience
- Experience within Retail, FMCG, Consumer Goods, Agency, or Consulting environments.
- Familiarity with consumer, shopper, or market intelligence tools and research methodologies.
- Exposure to client-facing presentations and stakeholder management.
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