Gerente general de marketing

Are you a strategic marketing leader who believes that data, advanced analytics, and artificial intelligence are the key drivers of sustainable business growth?

• We are looking for a highly analytical and results-driven Manager of Marketing, Data & Predictive Analytics to lead our marketing transformation and accelerate business growth through data-driven decision-making, predictive modeling, and advanced customer intelligence.
• The ideal candidate will bring a strong background in strategic consulting, preferably from a Big Four firm (Mckenzie, Bain, BCG, Deloitte, PwC, EY, or KPMG), combined with hands-on experience in marketing strategy, advanced analytics, AI-driven solutions, and commercial transformation.
• This is a leadership opportunity for someone who can bridge the gap between business strategy, technology, and data science, translating complex analytical insights into measurable business outcomes.

Your Mission

• Lead the evolution of our marketing function into a predictive, data-driven growth engine by leveraging advanced analytics, artificial intelligence, and customer intelligence to anticipate market trends, optimize commercial investments, and maximize customer lifetime value.
• You will play a critical role in shaping our growth strategy, identifying new business opportunities, and driving measurable improvements in customer acquisition, retention, revenue, and profitability.

Key Responsibilities

Strategic Marketing & Business Growth

• Define and execute the overall marketing strategy, aligning business objectives with data-driven growth initiatives. Identify new market opportunities, optimize marketing investments, and partner with executive leadership to drive sustainable revenue growth.

Advanced Analytics & Predictive Modeling

• Lead the development and implementation of predictive models to anticipate customer behavior, forecast demand, identify churn risks, optimize customer segmentation, and maximize customer lifetime value (CLV).
• Leverage statistical modeling, machine learning, and AI to transform complex datasets into actionable commercial strategies.

Data-Driven Marketing Transformation

• Build and scale a data-driven marketing ecosystem by integrating customer intelligence, business intelligence, CRM, marketing automation, and advanced analytics capabilities.
• Establish a culture of evidence-based decision-making, ensuring that marketing initiatives are supported by reliable data, measurable KPIs, and predictive insights.
• Artificial Intelligence & Marketing Innovation
• Identify and implement AI-powered solutions to improve customer acquisition, personalization, campaign effectiveness, and marketing efficiency.
• Drive innovation through predictive analytics, marketing mix modeling, customer propensity models, and next-best-action strategies.

Marketing Performance & ROI Optimization

• Develop advanced measurement frameworks to evaluate marketing effectiveness, customer acquisition costs, conversion rates, retention, and return on marketing investment.
• Apply attribution modeling, experimentation, and scenario analysis to optimize resource allocation and maximize incremental business impact.
• Executive Leadership & Cross-Functional Collaboration
• Lead multidisciplinary teams across marketing, analytics, data science, and digital transformation.
• Partner closely with the CEO, commercial leadership, finance, technology, and data teams to translate strategic priorities into measurable business outcomes.
• Present complex analytical findings and strategic recommendations to senior executives, influencing key business decisions.

What We’re Looking For

Professional Background

• 10+ years of professional experience in marketing strategy, business transformation, advanced analytics, or commercial strategy.
• Strong consulting background, preferably with experience at Deloitte, PwC, EY, or KPMG, ideally at Manager, Senior Manager, Director, or equivalent level.
• Proven experience leading large-scale marketing transformation, data analytics, or customer intelligence initiatives.
• Demonstrated ability to translate complex business challenges into structured analytical solutions and actionable growth strategies.
• Experience managing multidisciplinary teams and influencing C-level stakeholders.

Technical & Analytical Expertise

• Strong understanding of predictive analytics, statistical modeling, machine learning, and AI applications in marketing.
• Experience with customer segmentation, churn prediction, propensity model