Digital Marketing Analytics Manager

hace 1 semana

Ciudad de México, Ciudad de México Qualcomm A tiempo completo


Company:

Qualcomm Intl Inc., Mexico Branch Office

Job Area:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

General Summary:

The Qualcomm Digital Marketing Analytics Team is seeking a Digital Marketing Analytics Manager who is responsible for supporting Qualcomm's Digital Transformation Strategy, advancing our knowledge of customer behavior through Web Analytics, and for improving our customer's overall online experience.

The ideal candidate for this role is equal parts analyst and implementation expert with 2 to 4 years of experience deploying and using Adobe Analytics.This role will work closely with our business stakeholders (including external agencies), our Front-End Web Dev team, and IT to drive the implementation of the analytics solutions across our websites.

QUALIFICATIONS AND ESSENTIAL DUTIES

·Candidate will collaborate with stakeholders to identify marketing analytics business requirements (BRD) and help translate those business requirements into a solution design reference (SDR) which serves as the blueprint for deployment, and collaborate with dev teams for implementation

·Must have good understanding of the technical intricacies of campaign tracking, website data collection, related tools and technologies, and relevant industry-wide topics (analytics tracking, cookies, privacy, and data governance)

·Must have proven hands-on experience using Adobe Analytics across multiple web properties (Workspace features, segments, calculated metrics, etc...)

·Perform QC and UAT post deployment of Adobe Analytics solutions both in stage and prod

·Will be responsible for creating, documenting, and communicating analytics processes to ensure governance, consistency, quality, and scalability

·Manage our campaign ID generator (CMPID/UTM) tool and ensure naming convention consistency across our campaigns

·Knowledge and/or prior experience configuring Adobe Analytics Admin features including Report Suites, Marketing Channels, Custom Variables, Classifications, Campaign Tracking, is a plus

·Manage our Observe Point tool to ensure tags and events are continuously firing without interruptions and address any issues that arise post audit

·Manage user access to our various tools (ie heatmap tool, survey tool, Adobe Analytics, etc...)

·Excellent critical thinking skills and ability to process and analyze various data sets to help make key business decisions

·Ability to set challenging objectives and works against self-defined standards of excellence to continually improve personal performance

·Ability to work independently on projects or assignments without close supervision or detailed instructions

·Ability to establish effective working relationships with all levels of staff and vendors

·Provide training on various analytics tools to the extended team

Please provide your resume in English.

This position will be required to work from Qualcomm's Mexico City office location.

Minimum Qualifications:


• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
OR
Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
OR
High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.

Applicants : If you need an accommodation, during the application/hiring process, you may request an accommodation by sending email to

Although this role has some expected minor physical activity, this should not deter otherwise qualified applicants from applying. If you are an individual with a physical or mental disability and need an accommodation during the application/hiring process, please call Qualcomm's toll-free number found for assistance. Qualcomm will provide reasonable accommodations, upon request, to support individuals with disabilities as part of our ongoing efforts to create an accessible workplace.

Qualcomm is an equal opportunity employer and supports workforce diversity.

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

To all Staffing and Recruiting Agencies :Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.

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